Global Marketing Specialist

1 settimana fa

Bergamo, Italia ABB A tempo pieno

**Global Marketing Specialist**:
**Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.**:
We are looking for a Global Marketing Specialist to join our Electrification business. You will conduct marketing activities and market analyses using all available marketing tools for existing and potential products, systems and/or services for assigned markets.

**This position reports to**:
Marketing Manager

**Your responsibilities**:

- Drive the own Business strategy, Marketing Plan, KPIs and opportunity pipeline.
- Create and manage initiatives and campaigns in collaboration with internal and external stakeholders to support Sales Units and Key Accounts with the target customers.
- Ensure the value proposition for the main stakeholders is developed and well communicated (internally and externally).
- Guide Sales Units with their business requests, plans & activities.
- Collaborate with other Channels, Segments and Key Accounts to detect business opportunities and drive growth.
- Lead the definition and development of events and marketing tools content.
- Offer innovative ideas to reach and support target customers respectively challenging historical activities and status quo.
- Prepare and present analytics and results of activities to internal stakeholders on a regular basis.
- Represent the voice of customers for own business towards internal stakeholders like GPGs and Communication, collect success stories and best practices and share them internally.
- Maintain a dashboard with owned metrics (ROI of marketing tools, customer journey, event management and cost control).

**Your background**:

- Degree in Engineering, Marketing or Business Administration.
- At least 3 years of international experience in project, sales or marketing management. Experience of leading projects and virtual teams and managing complex networks.
- Knowledge of Digital Marketing, ecommerce and business software.
- Knowledge and experience of Salesforce and PowerBI preferred.
- Demonstrated experience working with MS Office, MS Teams, SharePoint and fluent in the digital world.
- Excellent communication skills both spoken and written.
- Availability to travel.
- Fluent English both spoken and written.

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