Brand Specialist

**BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry**
**To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey**

**British American Tobacco Italia is looking for a talented and brilliant professional, with a strong passion for the Marketing world, to join the New Categories Brand Team based in Rome.**

**Your key responsibilities will include**:

- Support in developing and executing brand plans to meet brand objectives and strategies; preparing the engagement programs and cycle plan activities to ensure brand strategies and objectives are effectively evaluated and executed.
- Promote brand understanding, insights and commitment throughout the organization providing guidelines on marketing activities according to consumers’ journey towards the brands and according to the global guidelines.
- Develop communication materials, (artwork, packaging, product and communications) and deploy touch point declinations/guidelines to make sure the Brand is rightly conveyed/perceived from consumers.
- Monitor the implementation and results of operational brand plans and recommend changes to brand programs; reporting and analyzing brand performance in a clear, concise manner with focus on required actions.
- Ensure correct research is implemented providing stimuli materials and preparing effective research brief with the main objective of answering key business questions and to deliver on the needs of our consumers.
- Analyze market research and competition’s channel strategy to understand brand issues and market opportunities.
- Plan and drive operational implementation of key Brand initiatives and guarantees the legal compliancy for each activity to be introduced on the market
- Plan, track, and report on deployment budget aligned with current planning and reporting structure and manage external agencies to ensure brand campaigns are performed with required quality and agreed cost and timescales to deliver OTIF.

**What are we looking for?**
- 3-4 years’ experience in marketing and/or similar roles within an FMCG organization.
- University Degree in Marketing, Business Management or other related fields of study; Master degree is a plus
- Advanced Microsoft Office skills, particularly Excel and Power Point
- Awareness of product development, consumer insights, ATL/BTL communication.
- Analytical, attentive to detail, able to see the big picture
- Proactive nature and ability to learn fast with multitasking skills and approach
- Good management and interpersonal skills and exceptional initiative and strong decision-making ability.
- Fluency in English and Italian languages

**What we offer you?**
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement - it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

**WHY JOIN BAT?**
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute - certified in offering excellent employee conditions.

At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.

We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

We take pride in being a Disability Confident Employer. If you need any r