Industries Strategic Marketing

3 giorni fa

Bergamo, Italia ABB A tempo pieno

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

This Position reports to:
Marketing Manager

**Role and responsibilities**:
In this role you will report to the Global ELSB/SP Marketing Leader.

**Preferred location**: Italy, Germany, USA, China

**Type of work**: Remote

**Responsibilities**:

- Customer journey mapping: Visualizes and analyzes the steps a customer takes from initial awareness to post-purchase, helping businesses understand and improve customer experiences and interactions.
- Segment market Intelligence: Maintains a deep understanding of market segment developments (i.e., technology, competitors, and customers’ pain points), emerging opportunities (new channels & segment expansion & evaluation); changes in regulations & market dynamics, and current/future technology needs & evaluates industry attractiveness for the assigned segment.
- Positioning & Customer experience: Identifies and defines distinct customer segments (and/or evaluates emerging or changing segments) based on demographics, behavior, needs, or other criteria.
- Go to market & commercialization: Provides support in tailoring products or solutions to meet the unique needs and preferences of different customer segments. Establishes authority and expertise in a field & tailors communication to resonate with a targeted audience, enhancing engagement and driving brand recognition and loyalty in a cohesive manner.
recommendations, event engagement, industry thought leadership) to engage customers within specific segments in alignment with communications governance.
- Integrated sales & marketing campaigns: Supports in designing and executing integrated sales & marketing campaigns in collaboration with key stakeholders specifically aimed at different segments to enhance relevance and engagement.
- Software and tools: Leverages software and tools to optimize marketing and sales efforts through automation, analytics, and data-driven optimization.
- Marketing community: Creates and maintains a marketing community composed by local marketing professionals dedicated to the specific segment and facilitates best practice sharing and local market activation.

**Qualifications**:

- Bachelor’s degree in engineering, Marketing, Business Administration, or a related field.
- At least 15+ years of experience in the industry with a strong background of sales, marketing, and product management.
- Strong analytical skills to understand complex market dynamics, customer behavior, and marketing effectiveness.
- Excellent communication and presentation skills to collaborate with senior stakeholders and engage diverse customer segments.
- Exceptional project management skills to coordinate large-scale marketing activities and campaign execution.
- Strategic thinker with a proactive approach to identifying and leveraging market opportunities.
- Collaborative mindset to work effectively with the Global ELSB/SP Marketing Leader and other senior stakeholders.
- Collaborative leader with proven experience of building communities of knowledge and practice sharing.
- Proven experience in mobilizing diverse employee and customer groups for change initiatives.

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