Product Marketing Specialist 1 1

**Product Marketing Specialist** BE THE ONE, BE GFT Bring your talent, passion and enthusiasm. Don’t miss the opportunity to be part of a young, international, dynamic and advanced team. We work every day to design innovative solutions aimed to help organizations in reducing their time-to-market and shaping the future of the digital business. The product marketing specialist is responsible for coordinating the business and operational marketing aimed at promote innovative tech and digital solutions and the management of the entire life cycle of existing solutions, defining and implementing a dedicated product and operational marketing plan. It will have to integrate, according to a single strategic objective, the various company functions maximizing the value of the offer in harmony with the needs of the market The Product Marketing Specialist reports directly to the Head of marketing and communications and contributes to the strategic plan of the country defined by the General Management **Main Responsibilities** - Research and development: monitoring of digital and tech trends - Support the Business lines in the definition and implementation of new value offers - Development and implementation of business marketing and go-to-market actions in coordination with the other company Business Units and in line with the general Marketing Communication plan: - Support to the sales force: sales enablement, creation of marketing materials and sales tools - Demand generation: definition and implementation of operational marketing and marketing communication activities for the launch, promotion and sale of solutions (lead generation events, Digital and traditional campaigns, product communication plan, co-marketing actions with strategic partners, definition of target campaigns) - Management of business marketing activities coordinated by the Headquarters (proposal of Italian initiatives to the Group, adaptation of Group initiatives to the Italian market) - Analysis of sales trends and marketing campaigns aimed at optimizing positioning and characteristics of offers - Bachelor's, PhD, master's degree in: Economics, Marketing - 3/4 years of experience in Product and Operational Marketing in highly dynamic and innovation-oriented realities - Broad culture in Digital Innovation: knowledge of digital technologies and processes that are transforming the lives of people and organizations - Knowledge of the Banking, Insurance, Retail, Fashion industries - Knowledge of digital marketing principals and techniques - Good knowledge of written and spoken English (mandatory) - Ability to manage relationships at all organizational levels, analytical skills, conceptual and strategic creativity - Leadership skills, proactivity, problem-solving - Propensity to conceive original solutions, breaking the mold, moving away from conventionality with motivation, enthusiasm, commitment - Strong project management skills Who are we? GFT Technologies SE (GFT) founded in 1987, is today represented by a global team of around 10.000 employees in Europe, North and South America and Asia. In GFT Italia lavoriamo bene perché sappiamo anche divertirci Abbiamo un motto tutto nostro, che per noi significa molto: "Rock the top". Rock the Top è l'attitudine che ci rappresenta e che ci guida, è la determinazione con cui affrontiamo le sfide e l'ambizione che motiva le nostre scelte. Rock the Top riguarda l'impatto che vogliamo avere sui nostri clienti, sulle persone e sull’ambiente. Puntiamo in alto e vogliamo arrivarci in maniera dirompente. **Why Choose GFT?**: - Over a century of knowledge and innovation - A culture of top performance - A global, diverse environment - Products that contribute to a sustainable world - A conviction to improve communities around us - Competitive salary and benefits