Panerai Digital Media Specialist

Codice di riferimento: 91749**Panerai Digital Media Specialist**:

- Milan, MI, IT- Fixed TermFondata nel 1860 a Firenze come laboratorio, negozio e scuola di orologeria, Panerai è stata per anni il fornitore di strumenti di precisione per la Marina Militare Italiana, soprattutto per le esigenze dei corpi speciali subacquei. I progetti sviluppati in questo periodo - tra cui gli orologi Luminor e Radiomir -sono stati coperti dal segreto militare per anni e il loro lancio sul mercato internazionale è avvenuto in seguito all’acquisizione del marchio da parte del gruppo Richemont nel 1997.

Oggi Panerai sviluppa e produce nella manifattura di Neuchâtel i propri movimenti e orologi, sintesi tra design e storia italiani e maestria manifatturiera svizzera, che sono venduti attraverso un’esclusiva rete di distributori e nelle boutique monomarca nel mondo.

Panerai is a high-end status sports watch brand, fully exploiting its values of belonging that allow Panerai owners to feel part of an exclusive club.

The fundamental values of Panerai are based on history and the sea world, authenticity, exclusivity and rarity, product identity, Italian design and Swiss technology.

For our Panerai HQ based in Milan, we are looking for a **Panerai Digital Media Specialist**

Reporting to the Digital Advertising Coordinator we are looking for a strong, analytical and results-oriented Digital Media Specialist, to support the management of global performance marketing campaigns.

**MISSION**

You will join a rapidly growing digital team and alongside the team, you will be:

- Key role in overseeing the execution of Paid Search campaign on a global and local scale together with the agency. Help to define global KPI frameworks and measurement plans for performance activations based on multiple data sources and historical performance
- Managing advertising campaigns roll-out for all regional websites worldwide, liaising with external partners and agencies as well as internal stakeholders from marketing, creative and product categories;
- Responsible to manage daily operational needs for display media and branding campaigns together with the media agency and local markets, with a hands-on operational approach;
- Able to ensure best practices are implemented globally across all campaigns and all campaigns go live in a timely manner;
- Champion of advertising trends: develop competitive benchmark analysis and research on industry trends and new digital advertising channels and formats.

**KEY RESPONSIBILITIES**
- Devise tactical online campaigns for new product launches and seasonal promotions to drive eComm business
- Monitor Spending and Return On Investment
- Overview the execution of campaigns by the media agency in terms of performance and quality
- Team up with colleagues world-wide to support local plans based and day by day follow up.
- Help to plan and follow-up annual, quarterly and monthly report
- Monitor competitor’s marketing activities and provide insights
- Share advertising trends on a regular basis with the immediate and wider teams
- Identify optimization opportunities, including continuous testing and A/B testing

**_Knowledge and Professional skills_**
- 2-3 years of experience in managing advertising campaigns worldwide, in different languages and on different channels. Preferably in a media agency
- Good knowledge of Paid Search and related tools (Google Ads, Search Ads 360, Bing)
- Good knowledge of full funnel channels (programmatic display and DSP, retargeting, affiliation, YouTube)
- Good knowledge of the fundamentals of Ad Serving and Programmatic Buying;
- Good knowledge of social media landscape
- Strong ability in analysing data and KPIs, with a data-drive mindset
- Good Knowledge of Web Analytics (Google Analytics)
- Ability to work with both technical and non-technical teams, and the ability to translate between the two
- Proficiency in spoken and written English; French would be a plus
- Good knowledge of PowerPoint and MS Office skills
- Attention to details and deadlines
- Capacity of negotiation and prioritization
- Ability to elaborate and present data
- Ready to learn, grow and adapt in a fast-paced environment
- Has a can-do attitude and a willingness to manage multiple projects
- Experience in working directly with Naver and Baidu will be consider as a strong plus
- Knowledge of the luxury industry would be a plus