Franchise Lead

**Site Name**: Italy - Verona
**Posted Date**: Dec 8 2025

**Franchise Lead - Multiple Myeloma**:
**Location**: GSK Verona, Italy

**Employment type**: Full-time, Permanent

GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems. Our diverse portfolio consists of vaccines, specialty medicines, and general medicines. Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.

**Mission**

Drive the national success of the Franchise by ensuring strong commercial performance, launch excellence, market development, and a high-performance culture. The Franchise Lead owns the P&L, defines the strategic direction, and leads Sales & Marketing teams, ensuring full cross-functional alignment and consistency with GSK’s global and regional priorities.

**Key Responsibilities**

**Strategy & Governance**

- Own the **Franchise P&L**, driving revenue growth, market share expansion, and delivery of business objectives.
- Translate global and regional strategy into a clear, actionable **National Franchise Plan**.
- Lead **launch readiness** and **lifecycle management** for Franchise assets, including new indications and launches
- Chair **cross-functional governance** (Medical, Market Access, IHSM, Regulatory, Supply), ensuring defined stage gates and clear decision rights.
- Oversee the development and execution of **Integrated Launch/Asset Plans**, including evidence dissemination, access milestones, and supply chain readiness.

**Go-to-Market & Commercial Excellence**

- Design the **go-to-market model**, optimizing segmentation, targeting, and territory planning to maximize penetration and ROI.
- Lead the **omnichannel commercial strategy**, ensuring promotional compliance and delivering a compelling customer experience.
- Develop differentiated **value propositions** based on clinical insights, real-world evidence, and unmet needs in multiple myeloma.
- Partner with Market Access on **HTA, pricing and access strategy**, integrating clinical evidence and system value.

**People Leadership & Field Readiness**

- Lead and develop Marketing and Sales teams, fostering a culture of ownership, accountability, and high performance.
- Ensure **field readiness** through role-based training, coaching, objection-handling tools and sessions, and sales enablement programs.
- Enable partnerships with **External Experts, scientific societies, patient associations**, and** Hematology Accounts**acting as the key external representative for GSK.

**Business Performance & Continuous Improvement**

- Ensure coordination across **supply, demand planning, distribution, and patient support programs**.
- Identify and implement **innovative initiatives to expand access** and improve outcomes for patients living with multiple myeloma.

**Experience & Skills**

**Professional Experience**

- **10+ years** in commercial and/or marketing roles in the pharmaceutical industry, with **at least 3 years** leading launches and cross-functional launch governance.
- **Strong experience in** **Oncology or Onco-Hematology**, preferably including multiple myeloma or similarly complex therapeutic areas.
- Proven track record in managing and growing strategic franchises or high-priority assets.
- Preference for profiles with Global or Regional launch experience with experience leading Oncology product launches including cross‑functional readiness, stakeholder engagement, commercialization strategy and measurable market access/uptake outcomes.
- Proven experience in customer insight generation, commercial analytics and performance measurement.
- Fluent in Italian and English language (spoken and written) is required.

**Technical & Leadership Skills**

- Demonstrated partnership with **Medical Affairs, Market Access**, **Government Affairs** and enabling functions, with ability to translate evidence into compelling value narratives.
- Strong people leadership, decisive execution, and excellent executive communication.
- Proficiency in **data analytics, AI tools**, CRM systems, and omnichannel platforms.
- Experience in **field force effectiveness**, change leadership, and capability-building within commercial teams.

We are committed to creating an inclusive workplace where everyone can thrive. If you are passionate about making a difference and have the skills and experience, we are looking for, we encourage you to apply

**Closing Date for Applications: 31st December 2025 (EOD)**

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