Panerai PR

Codice di riferimento: 89629**Panerai PR & Communication Coordinator**:

- Milan, MI, IT- PermanentFondata nel 1860 a Firenze come laboratorio, negozio e scuola di orologeria, Panerai è stata per anni il fornitore di strumenti di precisione per la Marina Militare Italiana, soprattutto per le esigenze dei corpi speciali subacquei. I progetti sviluppati in questo periodo - tra cui gli orologi Luminor e Radiomir -sono stati coperti dal segreto militare per anni e il loro lancio sul mercato internazionale è avvenuto in seguito all’acquisizione del marchio da parte del gruppo Richemont nel 1997.

Oggi Panerai sviluppa e produce nella manifattura di Neuchâtel i propri movimenti e orologi, sintesi tra design e storia italiani e maestria manifatturiera svizzera, che sono venduti attraverso un’esclusiva rete di distributori e nelle boutique monomarca nel mondo.

Panerai is a high-end status sports watch brand, fully exploiting its values of belonging that allow Panerai owners to feel part of an exclusive club.

The fundamental values of Panerai are based on history and the sea world, authenticity, exclusivity and rarity, product identity, Italian design and Swiss technology.

For our Panerai HQ, we are looking for a PR & Communication Coordinator.

Reporting to the PR and Communication Manager he/she has the following mission:

- Expand Brand awareness and visibility globally by securing that Global PR& communication strategy is consistently implemented on a local basis. Contribute to produce meaningful and audience-relevant press contents to support product/corporate launches.
- Develop and expand press/influencer network.
- Reinforce Brand equity and secure Brand image is globally aligned to the Maison distinctive positioning.
- Support in management of Ambassadors/ Celebrities endorsement as well as of Influencers/Content Creators related activities.

**Main Responsibilities**

**PR**
- Maximize editorial (online and offline) coverage from a qualitative and quantitative point of view by sharing communication guidelines and PR angles with local PRs.
- WW Press offices coordination, run monthly meetings with markets to assist them in the implementation of the communication strategy.
- Monitor and analyze the global editorial coverage results and lead markets to the Global press coverage objectives.
- Develop press materials related to new product launches and corporate projects.
- Develop PR&Communication Guidelines
- Draft interviews of Spokepeople

**INFLUENCER MARKETING**
- Support the development of Influencer marketing strategy either on a local and Global level throughout the whole process of selection, reach-out, negotiation, briefing and reporting.
- Develop creative guidelines for influencers
- Organize Watch consignments

**AMBASSADORS**
- Organize interviews with Brand Ambassadors
- Monitor Ambassadors performances
- Secure Ambassadors involvement into strategic communication projects

**INTERNAL WORKFLOW**
- Work in synergy with Marketing, Digital and Creative team to generate synergies among all product launches and press events.
- News sharing with Richemont PR Group

**Key Performance Indicators**
- Press involvement in occasion of product launches, events or special PR activities
- ROI in term of press editorial coverage, ensuring the CSR projects implemented
- Minds platform evaluation

**Knowledge and Professional skills**
- Bachelor’s Degree (5 years) in Communication/Marketing related fields;
- 3-5 years’ experience in communication in Global Structured Companies
- Excellent verbal, interpersonal and written communication skills;
- Excellent organizational and communications skills, ability to prioritize and multi-task;
- Ability to manage multiple projects simultaneously in a fast-paced environment;
- Ability to establish work priorities and remain flexible;
- Knowledge of the print/digital media, social media and influencers landscape;
- Solution-oriented and able to adapt quickly to change;
- Positive and focused professional team player;
- Ability to establish and maintain good working relationships with all levels of the organization and the public;
- Strong technical skills including Excel and PowerPoint;
- Fluent in English, French is a plus