Audience & Adtech Manager

Audience & AdTech Manager
- Viale Edoardo Jenner, 19, 20159 Milano MI
- Full-time

Company Description

Publicis Groupe: win in the platform world

PMX is part of Publicis Groupe, the world’s third largest communications group.

What can we do as Publicis Groupe?

Known for its world-renowned creativity, best in class technology, digital and consulting expertise, Publicis Groupe is the only one in the industry able to best accompany its clients in their digital business transformation journey - anywhere in the world.

And what makes us unique?

A Connecting Compay, driven by a common purpose, a powerful spirit, shared behaviors, great character and a relentless focus on clients
- Power of One About PMX

PMX guarantees safe and effective media investment with premium publishers and platforms that help brands grow.

Our digital buying tools are independently audited as being over 96% accurate in reaching real people, but that doesn’t stop us constantly striving to be better. Our ambition is to be the most trusted and transparent partner for both clients and media owners.

Click here to find more about us.

**Responsibilities**

Your to-do list:
Audience Strategy and Management:

- Develop and implement strategies to target and engage specific audience segments.
- Utilize data and analytics to create audience personas and refine targeting parameters.
- Collaborate with internal teams to ensure messaging aligns with audience needs and preferences.

Data Analytics and Reporting:

- Oversee the selection, integration, and management of advertising technology tools and platforms.
- Stay up-to-date with industry trends and advancements in AdTech to maximize campaign efficiency.
- Utilize web analytics tools and data to measure and report on the success of ad campaigns.
- Create comprehensive reports to provide insights and recommendations to stakeholders.
- Use Multi-Touch Attribution Modeling and other relevant techniques to assess the impact of campaigns.

Compliance and Privacy:

- Ensure compliance with relevant advertising regulations and privacy standards.
- Safeguard customer data and uphold data protection policies

Adops & tagging:

- Defining the correct tracking and conversion strategy, audience collection on the client's web properties in collaboration with internal agency teams (Planning, Programmatic, Biddable, Content, etc.) and external publishers.
- Manage the technical aspects of ad campaign setup, delivery, and tracking.
- Ensure proper ad tag implementation and troubleshoot ad delivery issues.
- Ensuring the development of tagging system functionality and continuous improvement in the e
- commerce context, both personally and with the support of external partners.
- Overseeing the implementation of first and third-party advertising tracking within the client's web properties.
- Coordinating troubleshooting activities within the client's entire technological stack.

Interested? Keep reading...

PMX is looking for a Audience&Ad tech Manager for its Milan offices.

With strong Ad Operations (Ad Ops) skills to join our team and be at the forefront of shaping our advertising strategy. If you're passionate about digital and possess expertise in both advertising technology and Ad Ops, we invite you to explore this opportunity.

**Your Profile**

**Qualifications**:
If in your past experience:

- +4 years’ experience in audience targeting, advertising technology, and digital marketing.
- Nice to have, knowledge of AdTech platforms, such as DSPs, SSPs, DMPs, and others.
- Proficiency in web analytics tools, adserver, data analysis, and reporting.
- Nice to have, Familiarity with Multi-Touch Attribution Modeling is a plus.
- Strong problem-solving abilities and attention to detail.

If you are a tech-savvy marketing professional with a passion for leveraging data and technology to drive successful ad campaigns, we encourage you to apply.

Additional Information

We take care of our talent and their wellbeing:

- Future of Work: flexible hours and smartworking
- Corporate benefits: a platform dedicated to our people full of offers, discounts and more
- Learning&Development: a tailored learning path, individual and needs based approach, always on
- Corporate Wellness: free access to online training classes for your physical and psychological wellbeing

Did you know that our motto is Viva la difference?

With or without D.Lgs. 198/2006, we can't wait to meet you and welcome you, whoever you are

Find more about Publicis Groupe Italy and our values on our official IG page here.