Junior Digital Advertising Specialist

6 giorni fa

Napoli, Italia Spring Italy A tempo pieno

**Client Description**:

- Our Client is the world‘s largest privately-owned cruise company and the number one cruise line in Europe, South America, South Africa and the Gulf. A game-changer in the world of cruises, it has built a global reputation as an innovator and has one of the youngest cruise fleets._
- Having embarked on a never-ending journey of continuous improvement, our Client has integrated environmental stewardship in all aspects of its operations. This commitment lies at the very heart of our business. They employ over 30,000 people worldwide.**Responsibilities**:
In line with the Corporate Marketing strategic guidelines, the Digital Marketing Specialist is responsible for managing the Company paid search, paid social, display and retargeting activities.
- Creates and executes a digital brand strategy to increase sales on our website.
- Creates, manages and optimizes cross countries SEM campaigns.
- Manages Display campaigns worldwide.
- Monitors and analyses conversions across key digital channels (SEM, Display, RTB, Retargeting and Affiliation).
- Liaises with external agencies, traffic networks, travel bloggers, online publishers and internal business units in order to implement the Company's online communication strategy.
- At least 3 years of relevant work experience in a digital agency, affiliation platform or as a publisher.
- Experience in the travel/hospitality industry is a plus.
- Fluent Italian and English. The knowledge of French, German, and Spanish is considered a plus.
- Strong knowledge of SEM Campaigns Management, social media and of performance based campaign management.
- Ability to manage multilingual and multiple digital channels campaigns -from design to execution.
- Experience with Ad Networks, affiliation platforms, display and retargeting networks.
- Strong understanding and use of KPI’s in campaign reporting.
- BA or MA or a professional course attended in Digital Marketing is preferred.
- Right to work in Italy.

**Additional Information**:
LI-TT1

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