CRM Intern

**CRM Intern**: **THE FASHION INDUSTRY’S FASHION BRAND** Since 1994, Marni has been recognized as the **most artistic, color-savvy, life embracing, off-beat** brand in the luxury segment A constant aspiration to **surprise and delight** and to exceed expectations, with one foot in the past, one foot in the future. Marni has consistently **challenged the traditional codes of fashion, the seriousness of dressing up, and the boring "sameness" that exists in the world.** Embrace life. Embrace art. Embrace colour. Embrace each other. We are looking for who is ready to make a difference, into an intercultural environment made of love and passion, talents and out of the box thinkers. The** Omni-Channel CRM Intern** integrated into the Customer Engagement & CRM Area, will be responsible for supporting activities related to Omni-Channel Client Engagement. The role involves managing and developing Omni-Channel Campaigns in line with company strategy and guidelines, maintaining relationships with internal stakeholders. Collaborating with Regional CRMs to provide guidelines for local activities, overseeing the entire process of digital & offline campaigns: calendar preparation and management, campaign planning, layout setup, HTML coding, targeting using Adobe Campaign, and collecting and analyzing results aimed at improving KPIs. He/she will work closely with cross-functional teams to analyze customer data to optimize marketing, sales, and service processes. **Responsibilities** - Develop and deploy marketing campaigns across various channels to drive conversions; - Collaborate with cross-functional teams to execute campaigns effectively; - Establish and maintain marketing automation workflows / customer journeys; - Manage audience segmentation and analyze data for actionable insights whit the aim at driving engagement and retention; - Coordinate campaign calendars and optimize performance metrics; - Test, analyze, and report on campaign performance regularly; - Update HQ materials (Clientelling app manuals and data collection instructions) and provide CRM training for store staff; - Collaborate on improving customer experience and loyalty initiatives; - Innovate to enhance in-store experiences based on industry best practices and competition analysis - collaborating with the Retail Excellence and Retail Operation team + E-commerce; - Contribute analyzing large volumes of customer data to extract meaningful insights and identify opportunities for improvement; - Collaborate to design and implement AI-powered CRM solutions to automate processes, streamline workflows, and enhance customer engagement across multiple channels; **Requirements**: - Bachelor's or Master's degree in Marketing or Economics; - Passion for Marni and luxury world is a plus; - Familiarity with CRM platforms (e.g., Adobe Campaign, Adobe Target, Salesforce Service Cloud, Power BI, etc.) and related tools; - Analytical and problem-solving skills, with a keen attention to detail; - Knowledge of GDPR laws and compliance; - Knowledge in CRM implementation, data analysis, and AI/machine learning is a plus; - Strong communication and collaboration skills, with the ability to work effectively in a team environment; - Detail-oriented and comfortable managing multiple deadlines; - Results-driven and analytical nature, passionate about testing and monitoring results over time; - Excellent team player; Enthusiasm, Humility, Proactivity, and Ethics complete the desired profile; - Fluent in both Italian and English. LI-MAR - Location: Milano, IT- Employment Type: Full time- Function: Marketing- Seniority: Internship