Brand Ambassador

**Brand Ambassador - South Italy**

**Location**: Rome or Naples preferred (Field-Based Role)
**Salary**: €38,000-€40,000 + **25% Bonus** + **Car Allowance** + **Excellent Benefits Package**
- **Base Salary**: €38,000-€40,000
- **Bonus**: Up to **25% performance-based**:

- **Travel Expenses**: €1,000-€1,500/month
- **Car Allowance**: €400-€500/month
- **Technology Support**: Up to €1,000 for laptop

Our client is a dynamic, family-run **wine and spirits** company known for its unique and eclectic portfolio of **premium brands**. With five successful and distinctive brands under their belt, they have cultivated a strong **international presence**, partnering with affiliates globally to distribute and activate their products.

As the business continues to grow across Italy, they are now seeking a **Brand Ambassador** to elevate their presence across **Southern Italy**, working with high-energy on-trade accounts and developing relationships that bring the brands to life on the ground.

**Key Requirements**

We are seeking an energetic and commercially driven **Brand Ambassador** with proven success in **on-trade sales** and **brand activation**. You will bring a strong understanding of the **alcohol beverage industry**, the ability to thrive in a **field-based role**, and the confidence to build partnerships that generate results.

**Essential**:

- **3-5 years’ sales experience** in the **alcohol beverage industry**:

- Demonstrated success in **on-premise activation** and **wholesaler engagement**:

- Strong interpersonal and **relationship-building skills**:

- Highly self-motivated, hands-on, and capable of working autonomously
- Experience managing **trade marketing initiatives** and client-facing promotions
- Based in **Rome or Naples**, with flexibility to **travel extensively** across the South
- **Fluent in Italian** (English proficiency desirable)
- Full **driving licence**

**Desirable**:

- Existing **network in Southern Italy** on-trade (bars, restaurants, nightclubs)
- Prior experience with **importers or distributors** in the alcohol sector

**Role & Responsibilities**

Reporting to the **International Sales Director** and working alongside the **Regional Market Manager**, this is a high-impact, **field-based role** focused on both **commercial delivery** and **brand building**.

Key responsibilities include:

- Developing **distribution and visibility** via **tastings, incentives, and brand activations**:

- Driving **volume growth** through **engagement campaigns** in key accounts
- Building and managing strong relationships with **wholesaler partners** and their sales teams
- **Generating new business** through 20+ account meetings per week
- Creating and executing **activation programmes** across bars, restaurants, and nightlife venues
- Supporting **pricing strategies** and ensuring **brand consistency**:

- Allocating one day per week to administrative tasks; spending the rest in the field
- Representing the brand at **trade shows, sales meetings**, and **industry events**:

- Rotating across **sub-regions** monthly to maximise market coverage

**Package & Benefits**
- **Base Salary**: €38,000-€40,000
- **Bonus**: Up to **25% performance-based**:

- **Travel Expenses**: €1,000-€1,500/month
- **Car Allowance**: €400-€500/month
- **Technology Support**: Up to €1,000 for laptop
- Access to **annual sales conferences**, a **fun and high-energy culture**, and the chance to be part of a **purpose-driven premium brand portfolio**

**Selection Process**
- **Initial Interview** (via Teams) with the International Sales Director and Brand Ambassador - Northern Italy
- **Second Interview** with the International Sales Director
- **Final Stage**: Completion of a **DISC personality assessment**

Contratto di lavoro: Tempo pieno

Retribuzione: €38.000,00 - €40.000,00 all'anno

Disponibilità:

- Dal lunedì al venerdì

Retribuzione supplementare:

- Commissione
- Premio di produzione

Sede di lavoro: Di persona