Business Development Manager

Fluence is seeking a Business Development Manager who will play a critical role in building and advancing early-stage customer relationships to drive qualified pipeline growth and shape how to win. This role is focused on originating and developing new commercial opportunities, positioning Fluence for success, and delivering indicative proposals that prepare the sales team to close.

**1.1 Key Responsibilities**

**Lead Generation**

- Collaborate with Sales Directors, Marketing, and Growth teams to define and execute the business development strategy

- Contribute to market prioritization, customer segmentation, and marketing campaign design, specifically for Italy

- Lead outbound outreach and manage inbound lead conversion to generate high-quality sales leads and pipeline

**Account Development**

- Independently build strong relationships with potential clients and their key stakeholders early in their decision-making journey, with mínimal support from other customer-facing Fluence teams

- Deliver tailored introductory and deep-dive presentations to position Fluence’s offerings effectively and strategically

- Serve as a trusted first point of contact, shaping the customer’s understanding of Fluence’s capabilities and value proposition; position Fluence for success with tailored presentations.

**Lead Qualification**

- Qualify prospects using predefined criteria such as customer profile, commercial readiness, project size, and technical fit

- Conduct discovery calls to deeply understand customer needs, project timelines, budgets, and decision-making structures

- Maintain accurate, up-to-date records of prospect interactions and progress in

Salesforce; track and manage pipeline in Salesforce

- Collaborate closely with regional Account Managers to seamlessly transition qualified leads to the Account Manager, ensuring highest likelihood that customer opportunities will transact with Fluence in a timely manner.

**Opportunity Development**

- Utilize Fluence’s differentiators to shape the opportunity and influence the project specifications to favor the company’s strengths

- Deliver indicative pricing and proposals to begin opportunity development

- In select cases, take qualified lead further into tangible opportunity development

- Build internal opportunity overviews and lead initial deal strategy and win planning discussions

**Market Intelligence**

- Gather and communicate insights from customer and stakeholder conversations back to Fluence’s Sales, Product, Marketing, and Strategy teams

- Inform pricing strategies, product development, and go-to-market positioning

- Monitor and analyze competitor activities and broader market dynamics to identify opportunities for differentiation and growth

- Identify new revenue opportunities or segments that may be emerging in the market

**Industry Engagement & Representation**

- Represent Fluence at industry conferences, forums, and networking events to build brand visibility and thought leadership

- Proactively identify and pursue opportunities to generate leads through events and community engagement

- Build and maintain relationships with key industry partners, associations, and influencers across the clean energy and energy storage sectors

**1.2 Required Skills & Qualifications**

- Bachelor’s degree in Business, Engineering, Energy, or related field (masters degree is a plus)

- At least 5 years of experience in sales, business development, or account management, ideally within the clean energy, energy storage, or technology sectors in the Italian market

- Strong understanding of the energy industry and competitive landscape, ideally with established industry relationships and strong technical understanding

- Proven ability to build and maintain new customer relationships and to influence early sales stages

- Strategic and proactive mindset

- Strong communication, presentation, and interpersonal skills with the ability to engage with both technical and commercial stakeholders

- Highly organized, self-motivated, and proactive in generating and converting leads

- Experience with Salesforce or similar CRM tools

- Fluent in Italian and English is a must

- Possess an entrepreneurial drive for getting things done and a “whatever it takes” attitude. Exhibit a forward leaning posture, high ownership, and diligent pursuit of new opportunities

**Our Culture**

At Fluence, our culture is the foundation that drives our ambitious growth strategy and fuels our mission to transform the future of energy. Our core cultural pillars empower us to innovate, collaborate, and lead with purpose, ensuring we continue to deliver unparalleled value to our customers and the world.

**Unleash Voices**

We believe every voice matters. We encourage openness, active listening, and decisive action to create a culture where everyone has the opportunity to contribute to our success. We foster an environment where diverse perspectives are heard and valued, driving inno