Media Lead

5 giorni fa


Milano, Italia l'Oréal A tempo pieno

Hello, we're L'Oréal, We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.
A Day in the Life
As Media Lead of the Consumer Products Division, you will be a key player in shaping our media strategy and driving brand growth in Country. Reporting to the Digital Director (CDO) of the Consumer Products Division, you will lead a team of 4 media professionals, overseeing all aspects of media planning, execution, and optimization across online and offline channels. You will be a champion of consumer-centricity, ensuring our media efforts resonate deeply with our target audiences and drive maximum ROI. This is a highly visible role, requiring strong leadership, collaboration, and a passion for innovation.
- Strategic Leadership: Design and implement the divisional media strategy, aligning with brand expectations, multi-divisional guidelines, and international best practices. Ensure a consumer-centric approach is embedded in all media initiatives, fostering enhanced proximity and engagement.
- Campaign Oversight: Supervise brand media planning, ensuring alignment with the overall divisional strategy. Oversee the execution of all media campaigns, meticulously tracking KPIs, optimizing for maximum ROI, and reporting on performance.
- Cross-Functional Collaboration: Serve as the primary point of contact for cross-brand and multi-divisional digital projects related to media, search, and 1P activation. Collaborate effectively with internal teams and external agencies to ensure seamless execution and alignment.
- Agency Management: Organize and lead regular meetings with the external media agency, providing strategic direction and ensuring optimal performance.
- Retail Media Strategy: Design and implement the divisional retail media strategy, tracking KPIs and ensuring successful execution.
- SEO/SEA & Website Management: Steer SEO/SEA strategies and be responsible for the implementation and ongoing enrichment of owned websites, ensuring optimal performance and user experience.
- Team Leadership & Development: Manage and mentor the media team, providing coaching, development opportunities, and fostering a collaborative and high-performing work environment.

We Are Looking For
We seek a highly experienced and results-oriented leader with a deep understanding of the media landscape and proven success in developing and executing innovative media strategies. You are a strategic thinker with exceptional communication, networking, and presentation skills. You are adept at leveraging consumer insights to inform media decisions and possess strong leadership and people development skills. You are an innovator, constantly seeking new and creative ways to engage consumers. Essential skills include:

- Media Platform Expertise: Comprehensive understanding of the media ecosystem, including traditional and digital channels.
- Strategic Planning & Execution: Ability to develop and implement comprehensive media strategies aligned with business objectives.
- Data Analysis & Optimization: Proficiency in analyzing data to measure campaign performance, optimize ROI, and make data-driven decisions.
- Team Leadership & Development: Proven ability to lead, mentor, and develop a high-performing team.
- Cross-functional Collaboration: Excellent communication and collaboration skills to work effectively with various stakeholders.
- Innovation: A proactive approach to identifying and implementing innovative media solutions.

What's In It For You
- A place for you to leave your comfort zone and grow beyond your potential (here, you'll be encouraged to try new things and take risks)
- Real responsibility from day 1, there's no sitting on the sidelines at L'Oréal
- An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated
- A place where you can contribute to something bigger Many of our brands have societal /environmental causes to make concrete difference

Who We Are
L'Oréal is present in 150 markets on five continents. For more than a century, L'Oréal has devoted itself solely to 'Create beauty that moves the world'; it is now the industry world leader with EUR42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. The Consumer Products Division is on a mission to democratize beauty at its best. That means celebrating the diverse beauty of humanity and engaging the maximum number of people worldwide while elevating the mass beauty market with premium innovations. Our aspirational brands are at the forefront, inspiring and capturing consumer desires across regions and beauty categories. We have powerful, industry


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