Digital Growth

**Who We Are**
Freesmile is one of the most innovative and high-performing dental organisations in Europe, based in Rome. We are on a mission to build a **Therapeutic Navigator** to improve access to evidence-based healthcare across the EU.

We are looking for a **Digital Marketing Manager** who will take the lead in generating patient leads for our clinic and in driving the communication of our EU project. If you thrive in a fast-paced, KPI-driven environment and love creating impactful, video-first campaigns, we want to hear from you

**Your Mission (12 Months)**
- **Fill the patient funnel** with high-performing campaigns across Meta, Google, YouTube, LinkedIn and TikTok.
- Deliver **clear, authoritative messaging** about our EU project (evidence-based healthcare).
- Scale what works—using **data, not opinions**.

**What You’ll Do (Key Responsibilities)**
- **Performance Strategy & Execution**: Manage CPL, CAC, and ROAS with always-on campaigns and sprints.
- **Video Marketing**: Create and manage video content (briefing, hooks, A/B testing, basic editing, and multi-platform publishing).
- **Website & SEO Optimisation**: Build high-converting landing pages, improve CRO, and manage GA4 + Tag Manager.
- **Weekly Reporting**: Provide actionable insights, not just numbers.
- **Content Calendar Governance**: Coordinate with creatives/agencies to ensure seamless execution.

**What We’re Looking For (Must-Have Requirements)**
- **4+ years of experience** in digital performance marketing (lead generation preferred in healthcare or services).
- Expertise in **Meta Ads, Google Ads/YouTube, LinkedIn, TikTok**, and **GA4/Tag Manager**.
- Native-level **Italian copywriting** and **excellent English (C1)**, with the ability to effectively lead and coordinate an **international team of professionals** (currently 6 HR) working across **different countries, primarily in Asia and Eastern Europe**.
- Strong analytical skills to evaluate and optimise campaign P&L (**CPL, CAC, LTV proxy**).
- A **portfolio** showcasing 2-3 concrete case studies (before/after results, numbers, and lessons learned).

**Nice-to-Have Skills**
- Experience with **short-form video content** (hooks, retention curve).
- Familiarity with **WordPress/Elementor** or other no-code tools.
- Background in **healthcare** or EU projects.

**What We Offer**
- **Performance-based Salary**: Initially €25-40k RAL + high performance-based bonuses.
- **Ambitious Team**: Be part of a team making a real impact on health and access to care across the EU.
- **Hybrid Work & Growth Opportunities**: Flexible work environment, continuous training, and professional tools.

**How to Apply**
Please send us your **CV** along with three **links** to campaigns or videos you’ve worked on, including key metrics (budget, CPL/CAC, results). Additionally, attach a **1-page plan** outlining:
**“What I would do in my first 30 days.”**

**Why Join Us?**
At Freesmile, we don’t just work—we innovate, collaborate, and make a difference. We treat our patients like family, and we expect the same level of care and professionalism from our team. If you’re ready to bring your expertise, creativity, and data-driven mindset to a team that values excellence, we can’t wait to meet you

Contratto di lavoro: Tempo pieno, Part-time, Partita IVA, Tempo indeterminato

Benefit:

- Assistenza sanitaria integrativa
- Computer aziendale

Domande di preselezione:

- What motivates you to work in digital marketing, particularly in a role that combines performance-driven strategies with international collaboration? Additionally, how do you see AI tools shaping the future of digital marketing, and how would you integrate them into your strategies to drive results?

Istruzione:

- Laurea triennale (Preferenziale)

Esperienza:

- Digital Marketing Manager : 4 anni (Preferenziale)

Lingua:

- Proficient in English at a professional level. (Preferenziale)

Sede di lavoro: Di persona