Consumer Marketing Intelligence Bp

3 giorni fa

Milano, Italia l'Oréal A tempo pieno

Join us to create the future of beauty powered by tech
CMI Mission & Vision
The Consumer & Market Intelligence team (CMI) exists to bring the Italian consumer and shopper voice into the business for growth. Our Vision is to be recognized as the market guidance of L'Oréal Italy's path to growth.
**Your Role has a dual responsibility**:

- lead the continued transformation in managing and making accessible sellout data at Corporate level
- manage the Market Intelligence needs of the CPD Consumer Product Division

You will partner with the Brands and Corporate teams providing market intelligence to help them make data-driven decisions and identify growth opportunities.
You will oversee the ongoing market share reporting, including the design and execution of dashboards and analytics, conduct specific analyses on panel data, and collaborate in new projects answering briefs from the business with innovative methods and tools.
As the expert in market intelligence for various categories, you will leverage our data and insights and contribute to various task forces to address specific business challenges. These might include improving the shopper and consumer experience, both online and offline, identifying new opportunities in specific market segments or channels, locally, market projections and reconciliation of beauty market measurement sources.
Accountabilities
- Market performance measurement (Consumer Products CPD): autonomously manage the Consumer Products (CPD) periodical data release, reporting and special analysis related.
- Support the Market Data Transformation (line) Manager executing various market analysis and deep-dive to identify, quantify market opportunities at Corporate level
- Together with the Market Data Transformation (line) Manager leading important workstream in Sellout data cross-Division and cross-Channels including annual market scan and reviews with international management.
- Integrate data from disparate sources (e.g. market, consumer, shopper trends) into powerful insights and opportunities, and communicate with impact to drive action (as opposed to simply delivering reports or presentations).
- Effectively work in team with external agencies (market research, media, consultancies) and many local and international stakeholders in the L'Oréal Group.

**Skills must have**:

- 4-5 years' relevant in Market Intelligence experience, either FMCG client or agency-side (Nielsen, Circana, IQVIA,) or as a Business Analyst with experience in SellOut data analysis.
- Strong numerical skills. Comfortable with managing diverse sets of quantitative data and using this information to inform and support business objectives.
- Insight skills: develops and test hypotheses and insights; uses data and insights as key milestone in decision making.
- Solid project management: able to manage multiple projects and priorities, collaborating with different stakeholders.
- Fluent Italian and English.

**A strong plus is**:

- Appreciation of various Market Research methods and tools
- Knowledge of the beauty market.

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