Digital Marketing Manager

Arduino's mission is to enable people to enhance their lives through accessible open-source electronics and digital technologies. Since 2005, millions of people, from kids and students to engineers and professionals around the world are using Arduino to innovate in the fields of music, games and toys, smart homes, farming, autonomous vehicles and many more.

We are now looking for a Digital Marketing Manager to drive our adv strategy for the Arduino ecosystem. In this role, you will have a strong responsibility and goal-oriented mindset in fostering Arduino's current growth. Arduino is a technology-driven company, and you will have the opportunity to join a passionate and collaborative team, within a multinational and driven organization.

**What we offer**
- A challenging career path in a rapidly growing company with modern vision and talented teams.
- A competitive salary (and benefits) that values people skills and experience.
- A young and inspiring work environment that encourages diversity and cultural exchange.
- Individual growth objectives with a dedicated budget for learning/training.
- Flexible working hours and working locations, we value work-life balance
- A meaningful work opportunity in a mission-driven company committed to empower people around the world.

And if you live near one of our offices
- Ping pong and foosball tournaments (sport or gym benefit is also included for everyone).
- Seasonal celebrations, happy hours and everyday drinks and snacks at the office.
- Sunny rooftop lunch breaks and hamacas for relaxation and concentration.

**What you'll work on**
- Designs, builds, and maintains Arduino's digital advertising plan.
- Support the Marketing management team in defining the yearly digital advertising budget.
- Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs) and delivers periodic and custom reports.
- Identifies trends and insights, and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans, executes, and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize user experience.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

**What you bring**
- 5-6+ year of experience in digital ads (Google, Meta, Amazon) managing complex adv campaigns
- Strong analytical skills with the ability to track and interpret marketing performance metrics
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Hootsuite, Segment, Hotjar)
- Experience in setting up and optimizing campaigns on all major search engines
- Result-driven attitude, capability of constant monitoring relevant KPIs
- Self-motivation and customer-focus
- Proficiency in marketing research and statistical analysis
- Ability to work in a team and continuous learning attitude
- Native/Fluent both in English and Italian

**Bonus Points**
- Bachelor's or master's degree
- Experience in managing processes
- Experience in copywriting, writing professional copy and marketing claims
- Working experience in supporting technology brands
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments