Marketing Automation Specialist

7 giorni fa

Firenze, Italia team.blue Italy A tempo pieno

This role is an unique opportunity to join the Italian marketing team in one of Europe's most ambitious and fast-growing hosting companies, **team.blue**, with more than +2.5M customers. You will be part of the commercial function of the local brand, Register.it, and work closely with the other marketing specialist to create high-quality, transparent, effective data sources and reports, that best support decision making. Please note that this position is in hybrid mode with around 12 days in office per month and the other working remotely.

**About the job**

As a Marketing Automation Specialist, you will be responsible for managing the marketing automation platform and fully leveraging its capabilities. Working closely with designers, developers, and project managers this role will implement all programmatic and operational initiatives through the marketing automation platform. In addition, the figure will take care of both the definition of the tracking architecture and the implementation of the related event tags and the development and maintenance of the reporting dashboard for an in-depth understanding of the customer journey.
- Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software
- Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
- Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously
- Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
- Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth

**Indispensable Requirements**:

- Strong working knowledge of HubSpot or similar marketing automation tools
- Familiarity of Data Visualization and BI tools (Tableau, Google Data Studio, Power BI)
- Must have superior communication skills, both written and verbal.
- Must be highly organized and self-motivated with a sense of urgency.
- Strong independent project management skills.
- Able to think critically and exercise independent judgment and discretion.
- Excellent attention to detail.

**Pluses**:

- Experience in Digital Analytics on Google Ads and Google Analytics
- Capable of handling software platforms such as WordPress, WooCommerce, Site Builder
- Degree in Economics, Computer Science, Digital Marketing, or STEM disciplines.

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