Product Marketing Manager

2 settimane fa

Calderara di Reno, Italia Datalogic A tempo pieno

**Product Manager - Fixed Retail Scanners**

Are you...
- Passionate about shaping innovative products in the retail tech space?
- Driven by customer insight, data, and clear product vision?
- Ready to lead the full product lifecycle in a global high-tech company?
- If yes this could be your next career move.

**About the Role**:
We're looking for a Product Manager to join our Fixed Retail Scanner Business Unit and lead a strategic portfolio of products from concept to end-of-life.
- You'll define product strategy, gather customer needs, shape roadmaps, and coordinate cross-functional teams to deliver solutions that make a difference. You'll be the voice of the customer and the market ensuring every product delivers measurable value.

**Key Responsibilities**:

- Own the full product lifecycle from ideation to phase-out
- Define requirements (PRD), value proposition, and business case
- Analyze customer needs (VoC) and market trends
- Guide pricing, positioning, and go-to-market strategy
- Collaborate with R&D, Sales, Marketing, and Operations
- Monitor product performance, quality, and cost
- Support forecasting and lifecycle planning
- Develop product documentation and training
- Build relationships with vendors, partners, and customers.

**What We're Looking For**:

- Bachelor's degree in Marketing, Business, Engineering, or similar (Master's a plus)
- 2-5 years experience in Product Management or similar roles
- Proficiency in English and Italian
- Strong analytical, problem-solving, and communication skills
- Customer-centric, collaborative, and detail-oriented
- Familiarity with Agile and/or Waterfall development
- Experience with tools like SAP, IBM Jazz, Microsoft Office

**Nice to Have**:

- Background in R&D or Program Management
- Experience in AIDC, IT, or Retail Tech sectors
- Knowledge of product marketing best practices

**Why Datalogic?**
We're a global leader in data capture and industrial automation, with over 2,800 employees and 1,200+ patents. Innovation and teamwork are at the heart of what we do and we're looking for people ready to make an impact.

**#LI-IC1

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