SEO Manager

2 settimane fa

Milano, Italia Prada A tempo pieno

Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. Our Iconic Brands include PRADA, Miu Miu, Church’s, Car Shoe and Pasticceria Marchesi and we are currently operating in more than 45 Countries, embracing employees of more than 100 nationalities.
- Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.

**JOB PURPOSE**

**RESPONSIBILITIES**
- Own and execute the global SEO strategy across all Prada Group websites and 30+ markets
- Analyze search trends and algorithm behavior across global platforms (e.g., Google, Baidu, Naver, Yahoo Japan, Bing, Yandex)
- Conduct technical SEO audits and deliver monthly/quarterly KPI reports with actionable insights
- Collaborate with internal teams (Content, UX/UI, IT, E-commerce, Merchandising) to embed SEO best practices
- Lead keyword research, competitive analysis, and multilingual content strategies across all regions
- Partner with internal and agency teams to develop SEO-driven editorial content
- Scope and oversee implementation of SEO technical developments with IT and Agile teams, ensuring QA in staging and live environments
- Manage internal site search optimization using behavioral data and semantic logic
- Maintain the SEO roadmap and manage tasks using Jira and Confluence
- Drive local SEO efforts, including NAP consistency, issue resolution, and new listing launches
- Align SEO efforts with Paid Performance to drive synergies and shared KPIs
- Stay current on SEO trends, search engine updates, and AI-powered search platforms (e.g., ChatGPT, Gemini, Perplexity)
- Develop strategies for visibility in emerging generative AI search experiences

**KNOWLEDGE & SKILLS**
- 8+ years of experience in eCommerce, ideally in fashion/luxury
- Proven success managing multilingual SEO in international markets
- Deep technical SEO expertise: HTML, JS, SPA, AEM, performance optimization
- Experience with Agile and digital transformation projects (Jira, Confluence)
- Strong leadership and project management skills, including distributed teams
- Proficient with analytics/reporting tools (Adobe Analytics, Qlik, Looker Studio)
- Skilled in SEO platforms: GSC, GA, SEMrush, Ahrefs, Screaming Frog, Algolia, Yext, etc.

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