Paid Search Executive

Job Description- YOOX NET-A-PORTER GROUP is a unique business with an unrivalled offering including multi-brand luxury online stores NET-A-PORTER and MR PORTER, and multi-brand fashion online stores YOOX and THE OUTNET, as well as numerous ONLINE FLAGSHIP STORES, all “Powered by YNAP”.
- Uniquely positioned in the high growth online luxury sector, YOOX NET-A-PORTER GROUP has an unrivalled client base of more than 3 million high-spending customers generating around 1 billion visits worldwide. The Group has offices and operations in the United States, Europe, Middle East, Japan, China and Hong Kong and delivers to more than 180 countries around the world.
- The YOOX NET-A-PORTER GROUP are now seeking a Paid Search Executive to join the team. Some of the essentials for you to know are:

- Location: our office in Milan
- Department Size: 3 people approx
- Reporting into: Digital Performance Marketing Manager- As a Digital Performance Marketing Executive/Specialist, you will play an active role in the daily execution of the YNAP group paid search strategy. The role will report into a Digital Performance Marketing Manager, supporting the business by owning the execution of the day to day operations for your accounts. You will work across all global search engines, supporting multiple markets. Key assignments will include large scale campaign creation, bid strategy optimisations, a lot of testing as well as copy and promotional planning.- Here is a breakdown of what you’ll be doing:
- Support the Digital Performance Marketing Manager across all relevant paid search channels and platforms
- Adopt an agile methodology for everything paid search
- Manage large budgets across your owned activity
- Work with peers across brand to share best practices and avoid duplication of work
- Optimize campaign budget allocation based on volume, ROAS and other data signals
- Ensure granular control over traffic allocation through SQR review, keyword expansion, negative keywords, etc.
- Support new designer and promo launches, language localisations, URL updates, trademark approvals, etc.
- Implement new tests (landing pages, ad copy, bidding, audiences, etc.)
- Produce essential reports: consolidate data, identify drivers, recommend actions
- _ Monitor brand health and analyse competitive landscape_
- _ Ensure brand messaging is in line with sitewide activity (designer focus, promo, etc.)_
- Manage feed data across Google Ads (ad customizer, keyword list, extensions, etc.)
- Support App Search campaigns
- Consistently document processes and operational principles
- _ Handle finance processes: accounting, POs and invoicing_
- Essential Skills & Requirements:
- 1+ years of Paid Search experience - excellent knowledge of search engine paid advertising products, features, settings and optimisation possibilities.
- Understanding of bidding and attribution tools, with the ability to optimise accordingly.
- Proven platform experience - SA360, Google Ads, Editor & GMC required. Product feed experience favourable.
- Experience using Inventory Management campaigns favourable.
- Proven hands-on experience setting up and optimising paid search accounts across multiple search engines.
- Detail-oriented and responsive, with strong quantitative skills - you must be able to analyse data, draw conclusions and develop actionable recommendations as needed.
- Adaptable and able to flex with changes in prioritisation, in order to meet new or changed goals.
- Hands on, numbers and results driven.
- Proven problem-solving skills and ability to think outside of the box for creative solutions.
- Strong written and verbal communication skills-
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