Associate Director, Digital Analytics

**About the Role**:
**Grade Level (for internal use)**: 11
**The Team**:
You will be an integrated part of the S&P Global Ratings Marketing team, providing support to our key stakeholders across the globe.
**The Impact**:
Reporting to the Director of Demand Insights, the Digital Analytics / Demand Insights Associate Director will lead our analytics efforts and play a key role in providing customer and demand insights for data-driven decision-making within the organization.
**What you stand to Gain**:
You will be in a position to make measurable impact towards the entire organization via the use of cutting edge technology, with the delivery of actionable insights for our stakeholders across seniority level.

**Responsibilities**:
Design and implement analytics strategies to track customer behaviour, content engagement, and marketing performance.
Coordinate customer-demand analytics needs across the organization by identifying data needs, set objectives, and providing actionable insights.
Collaborate with cross functional teams to establish integrated analytics across digital platforms, including the public website, RatingsDirect, and Ratings 360.
Develop and maintain a robust analytics framework, ensuring accurate tracking, reporting, and analysis of key performance indicators (KPIs)
Leverage advanced statistical and data analysis techniques to uncover trends, patterns, and opportunities for optimization.
Implement and refine marketing attribution models to measure channel impact on customer acquisition and conversion.
Implement AI and predictive analytics tools into the marketing technology stack to drive efficiency and growth
Drive the development and automation of dashboards and reports to communicate performance metrics and insights to key stakeholders.
Stay updated on industry trends and emerging analytics technologies recommending improvements where beneficial.
Build and manage relationships with internal and external data and analytics partners, including RatingsDirect, Crisil GAC and Data Science teams
**What We’re Looking For**:
Employees in similar position within S&P Global typically comes with a minimum of 5- 7 years of relevant experience.
Bachelor’s degree in Marketing Analytics, Statistics, Data Science, Psychology, or a related field.
Proven experience in web analytics, Adobe Analytics, marketing automation platforms (e.g. Pardot, Marketo), and CRM systems (e.g., Salesforce).
Advanced proficiency in data visualization tools such as Tableau or Power BI.
Experience with Customer Data Platforms and predictive analytics
Experience with statistical analysis tools (e.g., R, Python) a plus.
Strong business acumen and the ability to translate data into actionable insights that drive strategy and decision-making.
Strong analytical skills, with ability to formulate business questions, analysing data to make recommendations.
Excellent communication skills with the ability to convey complex analytical findings in a clear and compelling manner
Strong understanding of data architecture, systems, and flows
Detail-oriented, organized, and able to manage multiple tasks and projects
A desire to learn and grow in the customer analytics field
About S&P Global Ratings
At S&P Global Ratings, our analyst-driven credit ratings, research, and sustainable finance opinions provide critical insights that are essential to translating complexity into clarity so market participants can uncover opportunities and make decisions with conviction. By bringing transparency to the market through high-quality independent opinions on creditworthiness, we enable growth across a wide variety of organizations, including businesses, governments, and institutions.
**S&P Global Ratings is a division of S&P Global (NYSE**: SPGI). S&P Global is the world’s foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets. With every one of our offerings, we help many of the world’s leading organizations navigate the economic landscape so they can plan for tomorrow, today.
What’s In It For You?
**Our Purpose**:
Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technology-the right combination can unlock possibility and change the world.
Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies, governments and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence®, pinpointing risks and opening possibilities. We Accelerate Progress.
**Our People**:
We're more than 35,000 strong worldwide—so we're able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.
**Our Values**:
Integrity, Discovery, Partnership
At S&P G