Store Activation and Events Expert

adidas Originals Flagship Store Introduction
Originals was the first brand to bring the style and the sport to the streets. It was the first to bridge the divides between courts and streets, between tribes and cultures. Its past is huge and its achievements are amazing.
The flagship stores have a high degree of local relevance and take their inspiration from the neighborhood, which is the beating heart of Originals and the source for the world’s originality. The flagship stores re-enforce the connection to the local streetwear audience, influencers and trend setters. They bring the brand and retail experience much closer together, creating true beacons for the beloved trefoil, including the most exciting collaborations, the latest sneaker highlights and many limited editions.- Purpose & Overall Relevance for the Organization
The Retail Activation Expert position is a new and unique role created specifically for the adidas Originals flagship store concept.
The Activation Expert will develop an in-store link between the consumer retail experience and the Originals brand in the city connecting, engaging, enabling and inspiring the local relevant communities, creators and influencers 365 days a year building an authentic and long term relationship with them.
The store experience will be elevated through events, strong and bold brand activations, artist cooperation’s and experimental zones. Through best in class retail activation & marketing initiatives this role will be pivotal in driving the vision & future of the Originals brand.- Key Responsibilities
- Create and implement an Originals flagship store activation plan in line with EU/local guidance and brand strategy, including bold brand events and consumer activations.
- Be accountable for setting up an efficient consumer journey inside the store, including window execution in alignment with visual merchandising team.
- Set and monitor relevant KPI’s for main campaigns and activations.
- Be knowledgeable about the targets and performance of Originals Flagship store, working closely with sales team and pro-actively assess any business opportunity or performance issue.
- Drive the elements of neighborhood and community connectivity within the flagship store by networking with local shops and establishing relationships with key consumers, influencers, artists and creators.
- Be a knowledge expert on both the streetwear scene and the Originals brand (past, present and future), and develop methods to share this knowledge with the other flagship staff.
- Be aware of competitors initiatives and key strategic events taking place in the city. Serve as a cultural beacon within the flagship store.
- Be fully accountable for store consumer analysis through consumer insights collection.
- Engage and inspire the flagship staff, consumers and community on the Originals brand.
- Evaluate the performance and ROI of all campaigns, ensuring MWB is maximized and campaigns positively impact store profitability.
- Support in managing the assigned Marketing Activation budget, ensuring projects come in within budget and MWB is optimized.
- Constantly check assigned budget, in line with Direct Manager’s guidelines and in full respect of internal NTP procedure
- Knowledge, Skills and Abilities
- Visual communicator and storyteller - an eye for capturing content in an Originals way.
- Good copywriter using the target consumer’s tone of voice.
- Social influencer and early adopter / native of social media.
- Part of the city´s streetwear culture.
- Connected with a large and relevant contact book of influencers.
- Knowledge expert about the street wear scene, adidas Originals brand and the respective flagship city.
- Passion for the Originals brand and enthusiasm/energy for activation.
- Ideas focused, complemented with organizational and project management skills.
- Creative and innovative.
- Fluent in local language and proficient English.
- Knowledgeable in MS Office.
- Requisite Education and Experience / Minimum Qualifications:
- Retail and/or retail marketing experience.
- In-store retail experience is a plus.
- Experience of relevant PR / marketing / events is an advantage.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.

RESPECT: Value al