Brand Manager

**Description**:
**Key Responsibilities**:
**Brand Strategy Execution**:

- Support the development and execution of brand activation plans for the Italian market.
- Analyze market trends and customer insights to guide branding initiatives.
- Collaborate with cross-functional teams to ensure brand plans align with business goals.

**Brand Positioning and Messaging**:

- Help define brand positioning and tailor messaging for different customer segments.
- Ensure brand consistency across marketing materials and channels.
- Coordinate with legal and compliance teams for message approval.

**Marketing Campaigns and Promotions**:

- Assist in planning and executing marketing campaigns to boost brand awareness.
- Contribute to digital and social media marketing efforts.
- Track campaign performance and share insights for continuous improvement.

**Product Launches and Brand Support**:

- Support the planning and rollout of new product launches.
- Help manage the brand’s lifecycle in collaboration with the wider marketing team.
- Coordinate with the sales team to provide promotional tools and training materials.

**Stakeholder Engagement and Relationship Building**:

- Build positive relationships with internal teams, partners, and industry stakeholders.
- Represent the brand at relevant industry events and meetings when needed.
- Work closely with the commercial team to gather feedback and align marketing efforts.

**Reporting and Analysis**:

- Monitor key performance indicators (KPIs) for brand activities.
- Assist with brand health tracking and share regular updates with management.
- Support budget management and resource planning for marketing initiatives.

**Skills, Knowledge & Expertise**:

- Degree in Marketing, Business, Communications or a related field.
- Around 3-5 years of experience in brand management, product marketing, or a similar marketing role. Experience in healthcare and medical devices is a plus.
- Strong understanding of brand principles and marketing fundamentals.
- Familiarity with both digital and traditional marketing channels.
- Good analytical and organizational skills.
- Collaborative mindset with strong communication skills.
- Experience working with agencies or cross-functional teams is a plus.
- Ability to multitask and adapt in a dynamic, fast-paced environment.
- Sales experience or close collaboration with sales teams is beneficial.

This role offers a great opportunity to gain hands-on experience in a dynamic and supportive environment. If you're ready to grow your career and contribute to a brand that makes a difference, we’d love to hear from you.

**About Align Technology**:
**Your growth and well-being**:
At Align, every smile matters. We’re committed to helping you thrive by supporting the health, growth, and well-being of our team members through a variety of tools and programs. While specific offerings may vary by location and role, Align employees can typically expect:

- Health and well-being programs to keep you thriving in both body and mind.
- Employee-exclusive discounts on Invisalign products.
- Learning opportunities through online learning resources and support for your individual development plans.
- Inclusive, global workplace that fosters collaboration, recognition and belonging.

Country and/or role specific details will be shared with you by your recruiter during the interview process.

**Discover Align**:
We are a global community of game-changers and smart team players, united by our belief in the power of a smile. Our dynamic team of exceptional employees is dedicated to transforming the industry and creating extraordinary outcomes every day.

Align’s core values of agility, customer, and accountability are more than words to work by, they are words we live by. The actions we take every day speak to who we are as a company and our focus on being truly impactful. We celebrate our differences, and the many ways we support one another— ultimately creating a more inclusive organization and world as we continue transforming smiles and changing lives.

We foster a culture where thinking differently and seeking new experiences are not just encouraged but celebrated. With the Align Mindset, we empower each other, ensuring every voice is heard and valued in an inclusive environment that inspires creativity and collaboration.

At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time.

As part of our commitment to innovation, Align Technology includes exocad and Cubicure, companies that enhance our offerings and extend our impact to industry transformation.

Eager to learn how we embrace our glob