Digital Marketing Specialist

**Our Purpose**
- Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._

**Title and Summary**

Digital Marketing Specialist

Services within Mastercard is responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. We provide value-added services and leverage expertise, data-driven insights, and execution. Our Advisors & Consulting Services team combines traditional management consulting with Mastercard’s rich data assets, proprietary platforms, and technologies to provide clients with powerful strategic insights and recommendations. Our teams work with a diverse global customer base across industries, from banking and payments to retail and restaurants.

The Advisors & Consulting Services group has five specializations: Strategy & Transformation, Performance Analytics, Business Experimentation, Marketing, and Program Management. Our Marketing consultants lead the strategy development and implementation of campaigns and engagements for clients. They use customer data to provide deep direct marketing expertise across channels, evaluating campaign results and adapting the approach to optimize marketing performance.

Envision this role as the pivot in a thrilling marketing services transformation. It's about fully embracing and fueling change while seamlessly balancing traditional marketing endeavors. This profile thrives in a dynamic environment, contributing ideas, and actively steering this transformational journey.

Roles and Responsibilities

Client Impact
- Deliver exceptional digital marketing initiatives guided by data analytics, ensuring measurable business impact
- Supporting client projects, collaborating to conceptualize and execute impactful campaigns
- End-to-end execution of Marketing Services projects focusing on financial performance and impact
- Implement data-driven digital marketing solutions, including campaigns, marketing automation, and lifecycle management initiatives
- Ensure operational project execution within agreed milestones and budget
- Manage creative development and media planning, meeting high-quality standards aligned with client needs
- Assess, recommend and improve the performance of client’s marketing activities by using data insights and data visualization tools

Team Collaboration & Culture
- Collaborate with internal and external marketing partners to support business growth

**Qualifications**:

- Hands-on Experience: experience in integrated marketing, with a strong focus on digital marketing planning and data-driven implementation
- Client Management: interest in supporting client facing work and leading digital marketing solutions
- Project Execution: Ability to plan and execute marketing strategies and campaigns across key marketing channels to drive impactful outcomes
- Collaboration: Thrive in a matrix organization structure, manage internal and external stakeholders effectively
- Communication: Excellent communication and presentation skills, capable of influencing colleagues and clients on the value of digital marketing projects
- Innovation: Show the ability to ideate, manage, and roll out complex and competitive digital marketing initiatives
- Education: Relevant marketing degree or equivalent experience needed
- Ability to communicate effectively in English and the local office language (if applicable)

**Corporate Security Responsibility**

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

- Abide by Mastercard’s security policies and practices;
- Ensure the confidentiality and integrity of the information being accessed;
- Report any suspected information security violation or breach, and
- Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.