Trade Marketing

At Swarovski, where innovation meets inspiration, our people desire to explore, experience, and create. We are looking for a Trade Marketing & Customer Experience Manager where you will get a chance to work in a rewarding role within a diverse team that is pushing boundaries. Be part of a truly iconic global brand, learn and grow with us. We’re bold and inventive, revealing astonishing things like no one else can. A world of wonder awaits you.

About the job

Trade Marketing & Customer Experience Manager is responsible to orchestrate and implement all trade marketing activities within the market cluster with an omnichannel approach to ensure sales targets’ achievement; is as well responsible of the definition and execution of all customer experience activations, including loyalty programs (SCS and Swarovski Club) and promotional activities to support sell-out, based on the brand market plan and in line with global guidelines.

In his/her crucial role, the Trade Marketing & Customer Experience Manager will strongly contribute to the consolidation of Swarovski’s new strategic positioning within the luxury segment, with a unique Crystal Lifestyle offer.

B2C Market Plan

Pro-actively support the Head of Marketing in the local definition of the marketing plan for the B2C business across the Italy&Iberica cluster, working in parallel on trade (sell-in) and retail (sell-out) to ensure efficient planning and excellent execution; Oversee and steer the implementation of the market activation plan for SR, IR MOB and MUB channels with a clear omnichannel approach. This includes any multichannel partners i.e. online players. Localize global tools, as required and agreed with central teams; Responsible for aligning with all other marketing, sales and operational functions to ensure consistency in execution of trade marketing activities across all touchpoints.

TRADE MARKETING

Coordinate the sell-in calendar to ensure sales targets and opportunities are consistently supported, with a key focus on seasonal collections’ presentations; Plan and execute trade marketing events, i.e. dealer days, partners meetings, retail meetings, etc. coordinating each aspect of the local production, in line with global guidelines; Plan and execute co-op marketing activities in line with the market activation plan; Liaise with local salesforce and agencies to ensure marketing requests from partner accounts are efficiently met, including requests for coop print, digital marketing support, in-store activations and events; Work in parallel with other functions for the efficient implementation of digital marketing activities related to IR and 3rd parties online; Support Key/Account Managers and Sales Agents / District Managers to achieve sales target for IR MOB and MUB and contribute to sell-in activities, proactively identifying opportunities, such as marketing activations in partnership with commercial partners, co-marketing activities with retailers or other key players in the fashion and lifestyle industry, etc. Responsible of the coordination of marketing activities supporting the Corporate gifts business, jointly with KAM, including events, presentations, newsletters, etc. Responsible for providing feedback and flagging main issues/ improvement areas where applicable to the Marketing Director Key point of contact for IR MOB and MUB channels when it comes to marketing requests or activities (internal and external requests)

CUSTOMER EXPERIENCE & CRM
- Responsible to active promote a “customer at heart” attitude, defining and executing a strong customer engagement plan of activities across the cluster, including more commercial-driven actions as well as rewarding, clienteling activities, in-store events, etc. identifying opportunities to elevate Swarovski’s customer experience;
- Proactively identify and propose relevant customer engagement initiatives to bring to life the new brand strategy, with a strong test&learn attitude;
- Responsible to coordinate and supervise all Customer Engagement, CRM and Promotional activities according to the market activation plan and global guidelines and policies. This includes the activities implemented by the CRM/Promotion Cluster Manager and CRM/Promotion Expert across the cluster, related to the integration of on
- and offline CRM activities, GWPs, etc. Localize global activations and tools jointly with all relevant functions, in line with central guidelines;
- Supervise the execution of all the CRM/Promo tasks (e.g. correctness of mass customer data, data cleansing, reassignment of loyalty program members, promotion monitoring on POP level, management of outsourced agency, compliance with local rules and regulations, training and information about Swa Club and SCS), managed and executed by the CRM/Promotion Cluster Manager and CRM/Promotion Expert across the clusterù.

INTERNAL DUTIES &OTHERS TASKS

Proactively contribute to monthly action plans and to the definition and publication of n