Product Marketing Manager
4 giorni fa
Four Corners is a recruiter specialized in search and selection of professionals and managers in the Fashion, Luxury and Lifestyle market. On behalf of an important luxury company, we are looking for a:
**Product Marketing - Fragrances**
**Main responsibilities**:
- Acts as Brand Expert on own product assortment as well as competitors (assortment, pricing) to identify opportunities in local markets;
- Manages and maintains the product portfolio aligned with brand strategy (per channel, retailer, door type);
- Manage and maintain discontinued products and returns with the objective of reducing returns;
- Responsible for forecasting of saleable products with the aim of ensuring forecast accuracy;
- Conduct competitive analysis: competitors maps, marketing and communication analysis, pricing
- information, key corridors and market insights, suggestion category assortment;
- Work in teams with other units such as Digital Marketing, CRM, Press & Pr, Creative Design and Sales
- to development go-to-market strategy and execution, covering all key consumer touchpoints;
- Builds local product offerings if relevant in collaboration with Trade Marketing and supports Consumer Marketing in building local launch plans;
- Contributes to Visual Merchandising decision-making (quantities, regional vs local production) and monitoring (budget, quality, delay), in particular regarding launches, in coordination with Corporate Visual Merchandising;
- Efficient marketing budget management.
**Requirements**:
- University degree in Marketing or equivalent;
- At least 4 years of marketing experience in a retail/cosmetics or luxury/design company;
- Strong strategic accountability in marketing;
- Excellent analytical and decision making skills;
- Ability to lead a project with great attention to structure rather than creativity;
- Fluency in English.
**Location**: Milan
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