Website Content

**Website Content & Optimization Specialist**

The **Website Content & Optimization Specialist** plays a pivotal role in ensuring Sector Alarm Italy's website is effective, up to date, and continuously improving in performance. This role combines content management, user experience awareness, and optimization know-how to maintain and enhance the website as a strategic asset.

Working closely with local and group-level teams, this person ensures our digital presence supports lead generation, communicates our value propositions clearly, and reflects both the local and international brand direction.

This is a well-rounded role that bridges content execution, web performance monitoring, and the continuous improvement of user journeys across our digital touchpoints.

**Reports to**: Marketing Director (with functional alignment to Group CRO Manager)

**Key Responsibilities**

- Own the day-to-day content management of the Italian Sector Alarm website, including updates to products, campaigns, promotions, and localized pages.
- Ensure all website content is accurate, brand-aligned, and consistent with group-level communications and new feature rollouts.
- Coordinate with the Lead Acquisition and Brand teams to translate new initiatives into timely and relevant website updates.
- Perform regular content audits to identify gaps compared to other Sector Alarm country websites.
- Collaborate with the Group CRO Manager on international optimization projects, including A/B testing execution and reporting.
- Maintain familiarity with tools like VWO or similar platforms used in testing and optimization.
- Set up, manage, and test landing pages for local marketing initiatives using available CMS tools (e.g., HubSpot CMS).
- Troubleshoot minor UI or formatting issues directly within the CMS or by coordinating with web developers where needed.
- Support website performance tracking, helping to surface insights about bounce rates, time on page, or form completions.
- Maintain a clear backlog of content updates, testing opportunities, and UX improvements.

**Requirements**:

- 2+ years of experience managing content within a CMS (HubSpot, WordPress, Drupal, etc.)
- Comfort with hands-on editing and troubleshooting of website pages, including basic HTML and visual layout logic.
- Familiarity with CRO and A/B testing principles, ideally with exposure to tools like VWO, Google Optimize, or Optimizely.
- Awareness of UX/UI fundamentals and ability to evaluate whether a webpage provides a smooth and intuitive user journey.
- Good command of written and spoken English, capable of understanding group guidance and collaborating across countries.
- Proactive, organized, and execution-driven mindset with attention to detail.
- Strong communication skills and the ability to liaise with stakeholders across marketing, product, and design teams.

**Nice to have**

- Experience working on multi-country or multi-language websites.
- Basic knowledge of website analytics tools (GA4, Hotjar, etc.)
- Past exposure to SEO-oriented content structuring.
- Experience creating simple performance reports from site metrics.

**Soft skills**

- Hands-on and pragmatic: ready to get things done quickly and accurately.
- Curious and quality-driven: constantly looking to improve content and usability.
- Collaborative: works well with both central teams and local stakeholders.
- Structured and self-managing: can prioritize updates and maintain a clean publishing calendar.

**Location**: Milan, viale Sarca 336

**What we offer**

- Full-time, permanent contract (CCNL Terziario e Servizi)
- Up to 2 days of remote working per week

**About Sector Alarm