Marketing Automation Manager

1478 Generics [U.K.] Ltd.

At VIATRIS, we see healthcare not as it is but as it should be. We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs.

Viatris empowers people worldwide to live healthier at every stage of life.

We do so via:
Access - Providing high quality trusted medicines regardless of geography or circumstance;
Leadership - Advancing sustainable operations and innovative solutions to improve patient health; and
Partnership - Leveraging our collective expertise to connect people to products and services.

Every day, we rise to the challenge to make a difference, and here’s how the Marketing Automation Manager (SalesForce Marketing Cloud) role will make an impact:
**Job Description**:
Viatris continuously strives to enhance its omnichannel ecosystem with a key focus on its push-channel capabilities, helping drive reach, while focusing on the customer journey and overall experience within the healthcare sector. We need team members to help lead the way in both supporting and enhancing marketing push channel capabilities to a global audience spanning 70+ countries.

The Global Omnichannel Marketing Automation Manager will work as a member of the global Omnichannel Enablement Organization.

Main Responsibilities
Manage and deploy marketing & sales campaigns - define campaign workflow, setup campaigns, audit, measure, and optimize the performance
- Build reports and dashboards to provide visibility in marketing campaign results and measure campaign effectiveness, including marketing metrics, lead distribution, opportunity stages, pipeline contribution, and ROI.
- Create and develop drip campaigns to enable marketing & sales activities
- Ensure marketing tactics across all channels are tracked, utilizing Google Tag Manager and our established end-to-end Salesforce marketing campaign tracking methodologies
- Mobile development and cross-browser support experience a must
- Proven experience in campaign performance optimization
- To help guide and support others with their technical development
- Other duties as required by the business
- Strong attention to detail and organizational skills
- Strong ability to understand business requirements.
- Excellent written and verbal communication skills.
- Ability to work effectively with non-technical personnel.
- Team player with strong communication skills
- troubleshooting skills and ability to deliver in a fast-paced global environment.
- Good communication skills to be able to work with a diverse range of stakeholders across the organization.
- Team player with strong communication skills, a strong sense of commitment troubleshooting skills, and ability to deliver in a fast-paced global environment.
- 5+ years SFMC experience across all aspects of asset creation, campaign automation, data flows, and processes.
- Certified Salesforce Marketing Cloud Developer / Marketing Cloud Consultant is essential
- Experience in utilizing Journey Builder with a thorough understanding of Audience Builder configuration
Experience in building new master lists, data attributes, filters, and data segments for use in campaigns and automation journeys
- Experience in HTML, CSS, XML, XSLT 1.0, and JavaScript.
- Experience tracking marketing activity with Google Tag Manager
- Extensive knowledge of AMP script and Guide Templates
- Experience in Eloqua and Marketo is desirable.

At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others.

Viatris is an Equal Opportunity Employer.