Digital Communication Manager

**Digital Communication Manager**:
JIL SANDER, the high-end luxury brand, is the epitome of modernity and sophistication. Its unconditional dedication to contemporary design combines elegance and purity with innovative materials and exceptional craftsmanship.
The refinement of cuts and the perfection of details give form to a figure that stands out by its distinctive belief in excellence and highest quality standard.

We are looking for a Digital Communication Managerl to join our team in Milan.

A team player, who is ambitious in their work yet remains humble whilst doing it
An open, honest, communicator, willing to take the lead, ask for help and admit to mistakes when they happen
Someone who values community - that which they work in and with, and that which the brand connects with
Brave, innovative, forward thinking
Left-brain and right-brain: creative, artistic, cultured and connected, who loves to use data to support initiatives and prove success
Not afraid of doing things differently to make things better
Someone who believes they have what it takes to step up and own Marni’s presence on social media
Someone who has recent, practical, experience of delivering outstanding results through smart thinking, not large budgets

We are looking for you to lead our digital communication strategy to drive awareness, engagement, traffic and revenue through a data-led strategy and activation. We are looking for you to take our digital touch points from a “monologue” comms channel to a “dialogue”.
- Job responsibilities- To create of a global, full, and data-driven digital media strategy that encompass every brand relevant digital touch point (direct social media, indirect social media, digital media), in the most appropriate and effective form to maximize the brand digital footprint: awareness and engagement
- To design a content strategy that support the above and work closely with the Content Factory for a timely execution
- To develop content creation programs in exclusive partnership with carefully selected digital media and social influencers
- Integrate and adapt the Digital Communication plan to the company merchandising calendar
- To track on a regular basis the results of the Digital Communication strategy from top level digital foot print kpi (eg. brand online searches, organic traffic, direct traffic, store traffic, social media full audience and engagement levels) to specific initiatives impact (eg. views, click trough, visit to product page, etc)
- To be the best practice leader of the company when it comes to digital communication excellence in fashion, regularly meet all the main key global players and monitor the main competitors.

About 7 years’ experience in the digital communication field in the fashion industry.
Have set up and managed end-to-end social media campaigns - strategy, content, delivery, reporting of results against target and budget at global level including Chinese, Japanese, Korean, Russian digital media channels.
Google Analytics Individual Qualification, Facebook Certified Planning Professional, Facebook Certified Buying Professional, Google, Ads Marketing Certification, Digital Marketing Institute Certificate or Diploma, Microsoft Advertising Certification, Online Marketing, Certified Professional (OMCP) Certification, Hootsuite Academy Marketing Certification, HubSpot Content Marketing Certification, SEMRush Toolkit Course Certification, YouTube certified
- Location: Milano, IT- Employment Type: Full time- Function: Marketing- Seniority: Expert