Oncology Brand Manager

5 giorni fa

Milano, Italia Pierre Fabre A tempo pieno

Qui sommes-nous ?

The Pierre Fabre Group, of the Pierre Fabre Foundation, is a global company with a unique position: the alliance of pharmaceutical and dermocosmetic expertise.
- A pharmaceutical group with a strong positioning: medical and natural
- The second largest dermocosmetic laboratory in the world
- The second largest French private pharmaceutical group
- Market leader in France for products sold without a prescription in pharmacies.

Votre mission

Principal missions:
- Participate in the development of the Innovative Oncology Franchise- Organize intelligence on competition and local market research.- With the relevant Global departments, consolidate and communicate the specific information on the market that is relevant for international competitive intelligence.- Sharing best practices with the Global marketing team.- Coordinate with the brand team for the local marketing plan by channel/targets and ensure it is applied; in accordance with the defined objectives, arbitrate to ensure coherence with the global objectives.- When necessary, preparing together with the cross-functional teams the launch Readiness and ensuring coordination between supply chain, medical, market access and finance.- Review of promotional materials- Develop and validate omnichannel strategy for each profile that are required to achieve objectives, by breaking down the targets in accordance with the brand/product strategies and by integrating budgetary and regulatory constraints.- Develop and deliver the training program for the sales reps together with the medical team.- Develop relationship with appropriate physicians’ network for integration in local education activities.- In collaboration with the other departments involved, manage the National Conferences and Congress, prepare the related budget and participate therein.- Analyze the effectiveness of the marketing campaign and the tools used.- Establish and ensure compliance- Monitor & analyse product specific sales.- Support the BUD in the finding new Digital Solutions.

Qui êtes-vous ?
- Nous sommes convaincus que la diversité est une source d’épanouissement, d’équilibre social et de complémentarité pour nos collaborateurs, nos offres sont donc ouvertes à toutes et tous sans restriction._

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