Associate Director Marketing

1 settimana fa

Milano, Italia IQVIA A tempo pieno

**Responsibilities**:
**Strategic Planning**:

- Develop and implement comprehensive marketing strategies for the HIV therapeutic area, aligning with overall company objectives.
- Conduct market research to identify trends, competitor activities, and opportunities for growth.

**Team Management**
- Lead and develop the current HIV Marketing Team. Work closely with BUD to set objectives, manage performance, plan and prioritize task.
- Be a people leader withing Gilead ensuring a positive team climate, living the Gilead values and enabling talent.

**Product Launch and Lifecycle Management**:

- Lead the launch of new HIV therapies, collaborating with cross-functional teams.
- Develop and execute lifecycle management plans to maximize the value of existing products.

**Brand Management**:

- Build and maintain a strong brand presence for HIV products in the market.
- Collaborate with the cross-functional team to develop compelling promotional materials and campaigns.

**Market Access**:

- Work closely with Market Access teams to develop pricing and access strategies for HIV products.
- Collaborate with payer and reimbursement stakeholders to optimize market access.

**KOL Engagement**:

- Establish and maintain relationships with key opinion leaders (KOLs) in the HIV therapeutic area.
- Collaborate with KOLs to gather insights, support clinical initiatives, and enhance product positioning.

**Cross-Functional Collaboration**:

- Collaborate with Medical Affairs, Sales, and other cross-functional teams to ensure alignment and execution of marketing strategies.
- Provide marketing support for educational programs, conferences, and other promotional events.

**Budget Management**:

- Manage the marketing budget for the HIV therapeutic area, ensuring optimal allocation of resources.
- Track and analyze the KPIs of the various marketing initiatives.

**Regulatory Compliance**:

- Ensure all marketing activities adhere to regulatory guidelines and compliance standards.

Location: Milan office

**Qualifications**:

- Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
- Greater than 10 years of experience in pharmaceutical marketing, preferably with a focus on HIV or infectious diseases.
- Proven track record of successful product launches and lifecycle management.
- Strong strategic thinking and analytical skills.
- Excellent leadership and team management abilities.
- Effective communication and interpersonal skills.
- Familiarity with regulatory requirements in the pharmaceutical industry.

**Contract**:
Chemical Contract - Permanent

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