Product Marketing Manager

6 giorni fa


Milano, Italia Salesforce A tempo pieno

Job Category

Marketing & Communications

Job Details

**About Salesforce**

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place Agentforce is the future of AI, and you are the future of Salesforce.

At Salesforce, our world class Product Marketers drive pipeline by expertly positioning our products with clear, credible, and differentiated messaging that generates demand and empowers our sellers through close. We partner with global and local stakeholders to drive activations that fuel profitable growth for our Clouds and make them #1 in their categories, industries and regions.

You are a proven team player with a passion for strategy and storytelling, and you understand how to enable sales teams on value propositions as well as to collaborate with field teams to drive pipeline with targeted marketing activations.

**Your Responsibilities**:

- Be the champion, expert and product marketing engine behind Sales Cloud across key EMEA markets, helping grow our pipeline, ACV and awareness, and executing our product strategy in priority countries
- Build and leverage a deep understanding of Sales Cloud products and customers as well as buyers and communities to help educate both internal and external audiences on our value propositions
- Develop EMEA market and buyer insights that fuel Go-to-Market planning, campaign strategies and awareness as well as sales planning and execution
- Partner with EMEA & Global Field Marketing to own, customise and create content that fuels local marketing activations generating demand for Sales Cloud, including events, campaigns, digital and exec programs
- Align with EMEA Sales, Sales Programs, Product Marketing and EMEA Enablement teams to develop and deliver sales enablement plans and sales programs to drive pipe generation and progression
- Partner with Sales & Customer Marketing to develop regional customer references, deal wins, testimonials and case studies for external and internal use
- Drive product launches for the region, ensuring new Sales Cloud products or relaunches are showing up across marketing touch points as well as delivering field and market readiness for new products
- Monitor and report on the performance of Sales Cloud products in the EMEA market and communicate the results of related Go-to-Market activations to key stakeholders

**Experience/Skills Required**:

- 4+ years experience in product marketing, solution marketing or equivalent, ideally in B2B software or SaaS
- High energy, charismatic, innovative and creative - with the execution skills to make it all count
- Ability to operate in a fast-moving, fast-growing, ever-changing matrix environment and across multiple regions
- Strategic thinker with a growth mindset, a bias for action and a comfort with numbers including an ability to translate data into actionable recommendations
- Self-starter with the ability to navigate a complex organisation to drive projects from idea to execution fast
- Ability to navigate cultures and all levels of stakeholders across multiple functions and geographies to establish buy-in for Go-to-Market priorities
- Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics
- Strong interpersonal skills - a blend of firmness and conviction with diplomacy and a constructive attitude
- Strong communicator and storyteller comfortable with presenting in public
- Understanding of the buyers as a target market and ability to engage with and influence this audience
- Multi-lingual skills are desirable (English and French, Italian or Spanish)

Unleash Your Potential

Accommodations

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employ


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