SEO, Sem

No Relocation Assistance Offered
159313 - Roma, Lazio, Italy

**Who We Are**
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.

We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.

If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team

**Do you want to come to work with a smile and leave with one as well? In between those smiles, your day consists of working in a global organization, continually learning and collaborating, having stimulating discussions, and making impactful contributions**

**Are you looking for a chance to make an impact on our digital transformation by boosting our brands presence across main digital domains?**

**Do you believe that consumer data provides the foundation for Lead Generation and Nurturing, Content Creation and ultimately revenue growth? Would you like to help us in formulating strategies to build a lasting digital connection with consumers? Are you thrilled by the opportunity to work on the most chosen brands worldwide?**

**If the answer is yes, you are our kind of person.**

**Mission: This role focuses on Italy and will support in the formulation of strategies to build a lasting digital connection with consumers across domains such as SEM/SEO, sites and other digital channels. The focus of this role will be also on planning and monitoring the ongoing brands presence in social media as well as relevant trends and conversations.**

**This position will have a unique opportunity to become a digital guardian of online digital touchpoints across brands and categories to drive digital transformation in the market.**

**Key Responsibilities**:

- ** Site and SEO: strive for a strong visibility, traffic and engagement**
- ** Collaborate with key stakeholders to ensure images, copy, website links, content etc. are all correct and locally relevant.**
- ** Activate value added features such as promo banners, contents, buy now buttons and chatbot tech.**
- ** Together with the agency define and active SEO strategy: address content gaps, optimize metatags, act on technical audit**
- ** Together with a partner agency, work on backlinks recommendation, offsite strategy and cross channels integration**
- ** Ensure websites are compliant with internal cyber security and privacy guidelines**
- ** On-going assessment of performance against competition and benchmarks; identify key gaps and opportunities**
- ** Paid Search / SEM**:

- ** Manage the paid search plans (add copy, key words, landing page, performance) together with the Marketing team and agency to ensure we win in search**
- ** Improve search efficiencies: coordinate and execute LCP (lead, compete, participate) strategy in collaboration with key stakeholders**
- **
Performance Marketing: leverage web analytics and ROI to strengthen our presence omni-channel**
- ** Set up priorities, goals and budget recommendations**
- ** Owning KPIs across key digital platforms and recommending action plan.**
- ** Accelerate conversion strategies: contribute to value exchange tactics as part of our CRM program, maximize local contexts visibility to collect 1P data.**
- ** Drive omni-channel approach: collaborate with key stakeholders to build cross channels brand experience fueled by data.**
- ** Map shopper journey to leverage synergy (i.e. if there is a specific promotion ensure it is reflected in the rest of our plans).**
- ** Contribute and activate integrated Brand Experience Calendar**

**Requirements**:

- ** 2+ years of experience in a similar role**
- ** In depth knowledge of SEO (Search Engine Optimization), Content Marketing, PPC (Pay Per Click) and digital analytics.**
- ** Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.**
- ** Experience managing successful digital campaigns**
- ** Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business.**
- ** Project management skills, excellent oral and written communication skills.**
- ** Experience with Google Marketing Platform (Google Ads, Google Analytics, Data Studio), AEM (Adobe Experience Manager), Jira, Similarweb**
- ** Language: proficiency in Italian and English is mandatory**

**Location: Rome, Ita