Brand Manager

4 giorni fa

Assago, Italia Burger King Restaurants Italia S.p.A. A tempo pieno

BURGER KING RESTAURANTS ITALIA, affiliated to the QSRP group, with more than 200 restaurants in Italy, is one of the leading brands of catering in the world. Entrepreneurial and meritocratic, BURGER KING RESTAURANTS ITALIA is a business that never stops. OUR VISION: to be the most profitable chain in the QSR industry, thanks to a solid franchise system and the best people, serving the best burgers in the world. The values that inspire us: Passion: ability to express the maximum commitment in their work, involving people stimulating them to give the best of themselves. Ownership: developing a sense of belonging to the company, to the objectives, to the team, to the group of colleagues, to the company values Service: developing processes defining priorities and critical issues in order to guarantee quality solutions inside and outside the organization Leadership: know how to involve, influence and enhance their team so as to work jointly on common goals To support the development plan for the coming years, we are looking for an energetic, proactive and determined person

**Posizione**:
**Scope of the position**:
The Brand Manager fully supports the Marketing Manager and the whole Marketing Department, especially with communication, advertising, Local Store Marketing and promotion.

**Main Responsibilities**:
**Communications**:

- Supports the Head of Retail Marketing in the brand strategy definition including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
- Supports the Head of Retail Marketing in the ATL and BTL communication campaigns (from brief, to evaluation, execution and definition)
- Carries out competitor and customer insight analysis

**Launch Management**
- Develops and adjusts POP materials in accordance with different touchpoints (in & out of store)
- Legal check
- Press coordination

**Promotion**
- Promotional strategy definition and implementation
- Offer management and development
- Sales and financial analysis

**Local Store Marketing**
- Manages all graphics dedicated to Local Store Marketing (both for own and franchisee restaurants, new openings, special projects)
- Supports Local Store Marketing in planning and analysing restaurants activities

**Co-Marketing Collaboration**
- From ideation to activation

**Analysis**
- Carries out continuous and special analysis linked to costs, pricing, margins and promotions

**Requisiti**:
**Requirements**:

- Master’s degree in Marketing, Management or Economics
- At least 2-3 years’ experience in a similar position
- Experience in food and or retail service Industry
- Experience in trade marketing activities
- Deep knowledge of Microsoft suite of products (Office/ Excel/ PowerPoint)
- Excellent in English, written and orally
- Experience of working in a multinational, flexible environment would be beneficial
- Required good interpersonal skills and communication skills; ability to navigate a cross-functional environment, positive attitude
- Good analytical thinking

**Altre informazioni**:

- Commitment: Full Time
- Location: Assago (Milan)
- Hybrid Work
- Driving License is required

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