Marketing Manager

1 settimana fa

Milano, Italia Storytel A tempo pieno

At Storytel we believe that powerful stories add an extra dimension to life. Storytel is one of the world’s leading audiobook and ebook streaming services and we offer unlimited listening to consumers in 25+ markets. Our vision is to make the world a more empathetic place with great stories to be shared and enjoyed by anyone, anywhere, anytime. We are now looking for a Marketing Manager for the Italian Market.

**The role and team**

In this role, you will be responsible for planning and executing all marketing activities for Storytel Italy, ensuring they align with both short-term and long-term goals, including customer acquisition targets.

Working in collaboration with our central marketing team and Italian Country Manager, you will identify new opportunities for growth and brand loyalty. You will also closely cooperate with internal departments such as Content and Partnerships, as well as with external collaborators. The role includes both strategic and operational elements and you need to be the “Swiss army knife” for marketing. The role is based in Milan and will report to the Italian Country Manager.

**Responsibilities**
- Define and manage a yearly marketing plan
- Cost control and follow-up on the marketing budget
- Contribute with local expertise in Italy strategy work
- Plan, manage and execute marketing projects and campaigns for e.g. category building and stories
- Conduct after-action reviews & share learnings
- Cooperate with external collaborators around e.g. social media management, press office, influencers and partnerships
- Manage online campaigns and some asset creation
- Support and collaborate with central marketing teams to optimise performance marketing, SEO, A/B testing, CLM etc.

**About you**

To be successful in this role, we believe that you have/are
- Solid experience in a similar position
- Fluent in Italian and English, both written and spoken
- Experience from creatively setting up offline and online campaigns with a big impact in relation to input
- Experience from B2C, ideally digital subscription service
- Experience working with partnerships and influencers
- Experience working with project management
- Commercial mindset and a can-do attitude
- A team player that thrives in new challenges and ever-changing circumstances

To thrive in this role, we believe you are not afraid to take initiative and act on opportunities and potential to improve. Furthermore, you have a growth mindset, extensive experience in a digital environment and data-driven decision-making.

It's a plus if you have previous experience working in an organization with a centralized marketing function.

**What we offer**

Storytel offers a friendly, entrepreneurial and fast-moving work environment where new ideas and creativity are welcomed. We like doing things in new ways and questioning old methods. The Storytel culture - characterized by being welcoming and helpful - is important to us. We don’t believe in hierarchy and micromanagement, we highly believe in giving responsibility and having people grow alongside it.

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