Online Range Specialist

WHAT YOU'LL NEED TO HAVE
- Extensive knowledge in analytics and how to evolve product strategy based on sales, analytics and industry trends
- Broad knowledge of creating qualitative commercial offers and performance
- Broad knowledge of current home furnishing market trends and end user needs in the multichannel shopping experience
- Broad knowledge of Life at Home and Home Furnishing
- Broad knowledge of direction setting, creation of strategic and operational goals and plans as well as follow up on KPIs
- Broad knowledge of IKEA concept, brand objectives, IKEA Culture & Values and vision
- Broad knowledge of the E-commerce tools, processes and cycles
- Good knowledge of the E-commerce strategies, priorities and key process
- Good knowledge of SEO/SEM

WHAT YOU'LL BE DOING DAY TO DAY
- Act as a member of the E-commerce team and proactively contribute to E-commerce plan/output in order to deliver to the common objectives and goals
- Responsible for securing that the agreed product range is visible and buyable on the IKEA online channels according to the business rules. Responsible for effectively administering range changes
- Responsible for maximizing the online sales and sales margin of the range in collaboration with Selling
- Continuously follow sales
- and sales margin data and coordinate with logistics, stores and Sales Leaders to decide on sales steering and identify content needs
- Prepare for offering the best shopping experience for digital sales and commercial activities by contributing insight and ideas to the briefing process and securing the availability of the online offer
- Contribute to defining forecast for sales and activity needs in range scope, with the larger Commercial team
- Contribute with insights to key stakeholders in the market and the global matrix on how to improve the multichannel customer experience
- Contribute to optimise the range offer in collaboration with respective Sales Leaders and work pro-actively towards stakeholders to secure correct fulfilment and forecast at product level
- Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact (for example Digital, CFF (Customer Fulfilment), Communications, Sustainability, BNOF (Business Navigation Operations & Finance), People & Culture)
- Be an active player in driving an open and sharing climate, being a role model of the IKEA values, and contribute to the transformation of IKEA

OUR TEAM WITHIN IKEA

The mission of our team is to turn visitors into happy customers. We’re a diverse group of digital fanatics who work together to lead our business development and operations across digital channels to inspire people with the IKEA range wherever they are - on a bus, in the waiting room, at an IKEA store, at home on the sofa or in the bathtub.