Pr Manager
2 settimane fa
**Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.**: **If you enjoy working in a creative, fast-paced environment, then we would love to hear from you**: - "I FEEL really_ LUCKY _to be SURROUNDED by SUCH a GREAT TEAM. I’m not only GRATEFUL that they’ve HELPED me_ ACHIEVE _my_ GOALS, _but also that I CAN GIVE them a PLACE WHERE THEY can_ ACHIEVE _theirs."_ - MICHAEL KORS - We have an exciting opportunity for a** PR Manager** **Department overview**: The PR communications team are responsible for driving the creative development, execution and roll out of the PR/media communications and celebrity strategy across Europe for this dynamic, fast paced and innovative brand. **Who You Are**: A self-starter, enthusiastic, hands-on person with a great deal of autonomy **What You’ll Do**: You will lead, manage, develop and deliver the PR strategies across Europe for our dynamic, fast paced and innovative brand. The integrated and strategic efforts from this role will be essential in building brand awareness and driving traffic within the Communications divisions. You will work with the European PR Team and closely with the EMEA Brand Marketing, Events, Digital Communications, Wholesale Marketing, Retail Marketing, Ecommerce, Licensing and Franchisee teams to ensure all messaging is cohesive and Omni-channel. - Proactively and creatively develop & execute seasonal & integrated Michael Kors and MICHAEL Michael Kors EMEA PR strategies that include all business channels: retail, wholesale, VIP, social and digital. - Contribute to and implement all Global PR activity - Distribute all communications material and press releases, within EMEA managed markets. - Manage interview requests, drafting responses where necessary, selecting suitable imagery to accompany each interview / feature and seeking press approval where necessary on images. - Establish strong press relationships and build international connections across all target media - Understand the importance of digital / social media and its importance within the changing media landscape - Proactively pitch editorial content on and off line to relevant outlets across consumer, trade and national media - Report directly into the PR Director, participate in team brainstorming - Capability to delegate, guide and supervise the PR coordinator based in the Milan office - Manage the PR aspect of any potential crisis situation and give advice where necessary - Assist with the execution of all event activity, to drive brand awareness and value - Set up and attend meetings with journalists/editors keeping them informed of upcoming & relevant projects / issues and maintaining relationships. - Implement and maintain the press contacts database - ensuring this is kept up to date. - Work closely with EMEA Brand marketing, Digital, Retail marketing and Events members on EMEA initiatives to increase brand awareness within Europe - Support and manage working relationships with other EMEA departments to enable the best results are secured for the company and the PR department - Support seasonal show planning and other press and digital communications related activities: Press conferences, Michael Kors scheduled local interviews and personal appearances - Plan and support seasonal press days to ensure all media are fully informed of the Michael Kors seasonal message - Supervise all processes related to sample orders, including budget aspects. - Ensure the brand is featured in all September and March issues and when we advertise within the Title - Explore VIP dressing opportunities to increase brand exposure across different types of events by leveraging new opportunities and by strengthening long-lasting loyal relationship with friends of the brand talents and their stylists - Ensure to consolidate and report all the achieved goals/objectives of the Comms. department within comprehensive, informative, and appealing presentation decks **You’ll Need to Have**: - Excellent MS Office: Excel, Word, PowerPoint and Outlook - Excellent written and verbal communication skills - Excellent organizational and time management skills with the ability to multi-task and prioritize - Creativity and imagination - Strong digital PR background - Ability to use initiative - A commitment to keeping up with and researching the continually evolving nature of innovative PR and Marketing Communications, to actively execute these ideas in a timely manner to keep Michael Kors ahead of the game. **We'd love to see**: - Flexibility, determination, enthusiasm and the ability to cope well under pressure - Good teamwork and negotiation skills - Drive, competence and willingness to learn - Ability to form relationships with new media contacts At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. C
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