Marketplace Activation Manager Omnichannel

Join adidas Europe and shape the future For over 75 years, our European heritage has been a fusion of culture and innovation, driving global sports trends.
- Our offices, from Herzogenaurach to London, Berlin, Amsterdam, Warsaw, Athens, Milan, Manchester and Paris, are centers of creativity and collaboration. We aim to be Europe's best sports brand, seeking pioneers and visionaries to join our bold journey.
- At adidas, you're not just getting a job; you're invited to make a global impact, joining a team that values creativity, courage and innovation.
- Are you ready to be part of our journey?

PURPOSE OF THE ROLE:

- The role of the One Calendar manager is pivotal in ensuring the perfect coordination of all cross-channel strategies in the wholesale market.

WHAT YOU'LL DO:

- Ensuring optimal oversight of all crucial business moments: from brand statements to purely commercial ones.
- Full tracking of the whole activation plans spectrum (from awareness to conversion).
- Identifying and supporting crucial moments in the Italian market (Salone del Mobile, Internazionali di Tennis) with ad hoc plans, proposing possible activations that work on all levels of the funnel, especially on traffic and conversion.
- Coordinating with all channel managers, both on the Omnichannel side and on the Sales side, to ensure consistency in plans and relevance of channel activations with respect to business priorities.
- Coordinate and track the Omnichannel budget.
- Update and coordinate AKA plans to align the respective plans as much as possible.
- Coordinate consumer data with the Insight Europe team.
- Coordinate with Marketplace team to have a full spectrum of data analytics: from consumer to sell out, to properly capture dynamics and opportunities of each BU.

MAIN REQUIREMENTS:

- University degree in business with Sales /Marketing focus
- Understanding of WHS/Retail
- Strong data analytics
- Leadership skills in order to drive processes and creating consensus
- Project management abilities
- At least 5 years’ experience in Trade Marketing and/or Retail
- Experience ideally in sport apparel
- Italian and English: fluent, written and spoken
- IT skills - Outlook and Word: basic; Excel and Power point: advanced.

LIFE AT ADIDAS:

- Annual bonus
- Meal Voucher
- Gym and Sports opportunities
- Free access to self-learning platform
- Employee Assistance Program (personal counselling)
- Hybrid working model

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.

RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

**AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.**

**- CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU -**

**BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.**
- JOB TITLE:
- Marketplace Activation Manager Omnichannel
- BRAND:

- LOCATION:
- Monza
- TEAM:
- Brand Management & Communications
- STATE:

- COUNTRY/REGION:
- IT
- CONTRACT TYPE:
- Full time
- NUMBER:
- 532820
- DATE:
- Sep 2, 2025