Integrated Marketing Manager

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**BAT is evolving at pace - truly like no other organisation.**

**To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey**

**BAT ITALY IS LOOKING FOR AN INTEGRATED MARKETING MANAGER**

**SENIORITY LEVEL**:Experienced professional

**FUNCTION**: Marketing

**CITY & COUNTRY**:Trieste, Italy

**TYPE OF CONTRACT: Permanent**

**Geographic** Scope**:AME Region

**ROLE POSITIONING AND OBJECTIVES**

**Reports to**: Growth HUB Lead

**WHAT YOU WILL BE ACCOUNTABLE FOR**
- Map the consumer journeys to set a goal for each consumer segment and lead the consumer to the outlined destination
- Synchronize teams, content, channels, workflows, and data, to ensure that all resources work together to improve the EMs’ consumer journeys
- Prioritize Growth Hub activities using qualifiers and setting thresholds
- Monitor the effectiveness of marketing campaigns and identify potential optimization strategies by making adjustments
- Leverage your digital marketing knowledge to identify and propose multi-channel projects ready to drive impact for AME markets
- Assist with cross-functional coordination, supporting with inputs/approvals from applicable teams when required (e.g. End Markets, Digital, Creative, Analytics, Legal, Ecommerce, Enhancement etc.)
- Gather the Growth Hub’s resourcing requirements and runs capacity planning to ensure maximum value from the team
- Catalogue all the initiatives/growth viable products activated in order to facilitate a lift & shift approach across DRBUs/EMs
- Run and track the Maturity Assessment for each stream, in order to monitor the progress towards the capability roadmap
- Provide support and expertise to direct reports and junior colleagues, helping them to develop their careers and provide them with learning opportunities
- Follow digital trends and proactively propose innovative Martech solutions (e.g. startups, ML tools) to unlock value and formulates strategies to scale them
- Contribute to the inclusive team culture where people are recognized

**ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE**
- Bachelor’s Degree with relevant professional qualification
- 5+ years of directly related or relevant experience, preferably in digital marketing, brand management, omnichannel engagement, or consumer experience, preferably in a Strategic Consulting company
- Knowledge of project management including coordinating digital teams, agencies and third parties
- Digital marketing knowledge and an understanding of how to improve channels across the full marketing mix
- Knowledge of data-driven personalisation and marketing methods to offer a consumer-centric marketing approach
- Strong budget and resourcing management skills with the ability to make strategic decisions
- A mind for seeking efficiency and an interest in defining new processes
- An ability to work as part of a team, working on multiple projects for multiple collaborators at the same time
- Strong English language skills
- Excellent Communicator

**BENEFICIAL**
- Second European language is advantageous
- Some familiarity with common MarTech inc. Salesforce, Adobe, Google Analytics etc

**WE ARE BAT**

At BAT, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation.

**See what is possible for you at BAT.**
- ** Global Top Employer with 53,000 BAT people across more than 180 markets**:

- ** Brands sold in over 200 markets, made in 44 factories in 42 countries**:

- ** Newly established Tech Hubs building outstanding capabilities for innovation in 4 strategic locations**:

- **Diversity leader** in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner - one of 50 most sustainable companies

**BELONGING, ACHIEVING, TOGETHER**

Collaboration, diversity, and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. **Come bring your difference**

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