Product Specialist
1 settimana fa
Job Summary
Product Specialist plays a key role supporting promotion and increasing the value of Werfen solutions for the business line. Within the Molecular Diagnostic Marketing team he/she implements a specific marketing plan for local market and guarantees continuous support for Sales Management both in pre and post sales activities to reach company target and objectives.
Key Accountabilities
Support for the launch of new products of the business line.
Provide all necessary and up to date marketing informations and tools (es. presentation, HTA tools, ecc.) to Sales department to assist them in achieving business goals.
Create and keep up to date documentation of business line and promotional material (es. scientific posters, brochure, flyers).
Consult scientific literature regarding Werfen products and competitors ones.
Prepare technical documentation needed for tenders and offers.
Design, plan, organize and facilitate training courses and/or clinical training programs both internally (for Sales department) and externally (for Customers and End-users)
Collect information in scientific events (congresses, seminars, symposium) to identify and involve key opinion leader and to reinforce the value of the product and innovative scientific trends.
In collaboration with the Communication Team, plan, organize promote and actively partecipate in scientific events sponsored by Werfen to strengthen the Werfen brand and solutions.
Contribute to mantain and develop a network of Key Opinion Leaders in the areas of responsibility.
Visit customers for feedback gathering and troubleshooting of Werfen solutions.
Manage promotional activities (es. demos) of Werfen solutions to Customer and potential Customers, together with the Sales force.
In collaboration with Product Manager and Line Manager, design most suitable solution for complex projects in presales.
Support Sales Specialist in the installation of new products and solutions during the launch phase.
Collaborate in collecting data on competitors and market trends to improve product positioning and penetration.
Networking/Key relationships
**Internal**: Sales - Customer Service - Tenders - Offers - Logistics - Communication & Image - Finance - Q&A
**External**: Customers - EnUsers - Suppliers - Opinion Leader
Minimum Knowledge & Experience required for the position
**Education**: Bachelor degree in Science, Medical Biotechnology or related disciplines (e.g. biology, biochemistry, lab technician, etc.). Master or PhD in Genetic is a plus.
Significant experience in Diagnostic systems in molecular diagnostic laboratories or at least 2 years' experience in a Sales or Marketing position within an IVD company operating in an international context.
Experience in Oncology/Oncohematology will be an advantage.
Experience in NGS Target Panels on most common NGS systems is mandatory.
Knowledge in whole exome assay is a plus.
Additional skills / knowledge
Clinical value of an IVD test.
**Knowledge of the techniques**: PCR, Real Time PCR, NGS and sequencing, software.
Operating principles of diagnostic instrumentation for molecular biology
Good laboratory practices
Statistical knowledge
SAP
Office 365
**Language**: Italian, native; English, level B2 / C1
Skills & Capabilities
Be an effective team member
Results oriented
Customer oriented
Analytical thinking
Ability to plan effectively and prioritize activities
Solid presentation and training skills
Problem solving
Innovative thinking
Systemic vision
Travel requirements
Up to 50% of working time
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