Sr. Director, Ecommerce Eume

We are an American luxury lifestyle brand, founded in 2004. Anchored in the casual elegance of American sportswear, Tory’s design philosophy is defined by effortless silhouettes, innovative materials, eclectic juxtapositions of color, and the tension of past and present. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty.

Empowering women is the company’s guiding principle, expressed through Tory’s collections and reflected in the company culture as well as the work of the Tory Burch Foundation. Established in 2009, the Foundation provides women entrepreneurs in the United States with capital, education and community.

When you join us, you’re joining a global, purpose-led company on an exciting growth journey with an amazing culture and great benefits.

Our culture is welcoming and inclusive
- everyone is empowered to make a difference.
- We have the best team in the world and believe in paying competitively and rewarding for high performance.
- Your overall well-being is important to us; we offer generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life.
- We love seeing our employees wear our beautiful collections. You’ll receive a generous employee discount and access to exclusive sample sales.
- We are invested in your professional growth - you’ll have access to free executive coaching on-demand.

This Role is Tailor-Made for You Because:
The Senior E-commerce Director EUME will be a pivotal leader responsible for shaping and accelerating Tory Burch’s digital commerce growth across Europe and the Middle East. This role blends strategic vision, operational excellence, entrepreneurialism, and deep customer insight to drive performance, brand equity, and market share across owned and partner digital channels as well as managing the day to day operational activities for EMEA’s digital platforms.

Reporting to the SVP, Marketing, Communication & eCommerce, APAC and EUME, the role will have full P&L responsibility and lead the development and execution of the regional digital roadmap while fostering cross-functional alignment with key departments: Merchandising, Planning, Marketing, Creative, Analytics, Technology, and Customer Experience.

Another critical part of the role will be to closely work with global partners in New York and other Regions to ensure programming and content on digital direct-to-consumer (DTC) channels provide the best representation of the brand, while accounting for the cultural nuances of the local customer.

A Day in the Life:
RESPONSIBILITIES

1. Strategic Leadership & Accelerate Growth
- Identify and scale levers for growth, including digital marketing optimization, online buying innovation, CRM and personalization, site experience enhancements, and wholesale partnerships
- Utilize customer data and insights to develop and optimize customer strategies to grow topline
- Partner with Marketing and Creative to drive brand engagement and relevance for key marketing campaigns through innovative digital activations
- Drive alignment between global brand priorities and local execution, leveraging market insights to tailor content and engagement.

2. Commercial Accountability
- Lead execution of E-commerce strategies to develop fully integrated operational and seasonal plans across promotions, marketing, merchandising, site content development, and creative execution
- Work closely with Supply Chain Operations on improving efficiency and customer experience
- Partner with Finance to build annual and monthly financial growth plans and budgets

3. Brand Equity & Consumer Engagement
- Champion Tory Burch's brand values by creating elevated, localized experiences across platforms while enhancing Tory Burch’s visibility and salience via innovative storytelling, digital-first campaigns.

4. Digital Innovation & Experience
- Partner with Global Tech, Product, and Data teams to enhance platform capabilities, customer data strategy, and analytics infrastructure.
- Lead continuous improvement in user journey, checkout conversion, mobile optimization, and customer service.

5. Organizational Leadership
- Lead, coach, and develop a high-performing regional E-commerce team with a culture of agility, accountability, and innovation.
- Influence internal stakeholders across EMEA and Global HQ to embed digital-first thinking and customer centricity.
- Foster collaboration with store operations, logistics, and wholesale to ensure seamless omnichannel integration.
- Work across channel, function, and geographic teams within Tory Burch to effectively engage and align all available resources and stakeholders to meet the company goals
- Identify opportunities across channels and regions; take initiative to create solutions
- Embrace, embody and champion the mission and vision of Tory Burch

To Land This Role:
Strategic & Commercial Acumen
- Proven track record managing E