Marketing Manager

You'll be accountable for ensuring internal teams and external agencies are briefed on their related activities (Internal: CRM, Social, Digital. External: Activation, Media Buying, PR), and responsible to ensure that plans are executed effectively and consistently across all channels. You need to be a clear communicator, strong collaborator and able to manage complex projects from conception through execution to analysis and reporting. It's an exciting role in an extremely competitive and fast paced industry - you'll need ambition, energy and the ability to roll your sleeves up

**Your responsibilities**:

- Work with the local Marketing Lead to define & execute the local marketing strategy for passengers and drivers;
- Produce high quality, engaging and relevant content for our key audiences, working with the marketing team to build impactful campaigns to support growth, collaborating with central teams as well (CRM, Brand, Digital, Product, Procurement);
- Be the voice of Italian Drivers and Passengers; bring data & insight into strategic discussions owning the NPS & Brand Awareness Tracker, analyse data & share insights within the team;
- Be the local brand custodian, ensuring all local Driver and Passenger Marketing plans fit with the central and local strategies and brand guidelines;
- Partner closely with the local OPS team to ensure Driver marketing campaigns are full integrated with the Country strategy;
- Prepare briefs for internal and external marketing teams and agencies, ensure objectives, scope, budgets and timelines are aligned, and then clearly communicated;
- Ensure support with Drivers and Passengers Partnerships with third parties:

- Event management: set up, collateral production, merchandise;
- Provide support on the Italian marketing budget, following internal purchase order & accounting processes, treating money as if it was your own.

**Your profile**:

- 3-5 Years marketing experience, ideally focused within the tech industry or start-up;
- Understanding of the Italian competitive, cultural and media landscapes;
- Strong analytical skills with specific knowledge of key marketing measures and experience of how to use data to tell compelling business stories;
- Experience planning, booking and analysing effective media plans;
- Proven ability to work collaboratively with internal and external cross-functional teams;
- Independent and able to thrive under pressure within a fast paced working environment;
- Strategic thinker and pragmatic executor, able to shift from big picture to detail quickly;
- Resourceful, treating money as if it was your own, and ready to roll your sleeves up;
- Highly organised and detailed approach, especially to budget management;
- Experience with loyalty programs and contests is considered as a plus;
- Native in Italian, full professional fluency in English.

**Diversity and inclusion**:

- At FREE NOW, we commit to being an equal opportunity employer. We consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age. We celebrate diversity and have a clear vision: to be the place where a diverse mix of talented people want to come, stay and do their best work. Together with passionate, creative and collaborative colleagues, we are following our purpose of making mobility available for everyone._

**Move like you**

At FREE NOW we have colleagues from over 70 nations We value open communication and welcome everyone as they are. We are all one team and follow the same goals - that's why we share our insights and results to get on track together every month.

Let's grow together We believe in a **transparent career growth **plan, quarterly development sessions with your team lead as well as regular 1:1s to help you thrive For your own ideas, you're welcome to set up initiatives and projects.

**Need a lift? **We offer Udemy e-learning platform, subsidised language classes, internal peer-to-peer trainings and more to support your learning & development opportunities.

**More Benefits?** Monthly mobility budget for FREE NOW rides, quarterly team events, relocation assistance for internationals, birthday-off, kudos and many more