Director of Groups

**Additional Information**
**Job Number**25068667
**Job Category**Sales & Marketing
**Location**The St. Regis Rome, Via Vittorio E. Orlando, 3, Rome, Città Metropolitana di Roma, Italy, 185
**Schedule**Full Time
**Located Remotely?**N
**Position Type** Management

At the St. Regis Rome we are looking for a Director of Groups.

Reporting to the Director of Sales, the Director of Groups & MICE is responsible for managing and driving the hotel's business related to group bookings, meetings, incentives, conferences, and

events. This role requires a strategic and client-focused approach to create bespoke experiences for high-profile clients and corporate groups. The Director will lead

the development and execution of all MICE business strategies, working closely with the sales, marketing, and operations teams to ensure seamless delivery of

exceptional service and memorable events, all while driving revenue growth and positioning the hotel as a leading destination for luxury groups and events.

**CORE WORK ACTIVITIES**

MICE Sales Strategy and Business Development:

- Develop and implement comprehensive sales strategies to attract MICE business (corporate groups, conferences, events, and incentive programs) to the hotel.
- Nurture existing relationships with key decision-makers in the MICE sector, including meeting planners, travel agents, and event organizers.
- Attend industry events, trade shows, and networking functions to represent the hotel and attract new MICE business. This role requires frequent travel, especially to key industry events and to key partners locations.
- Build and maintain strong relationships with key corporate clients, agencies, and event planners to drive repeat business and referrals.
- Understand clients' specific event needs and customize solutions that align with the hotel’s luxury offerings.
- Provide exceptional customer service, ensuring that all group and MICE clients have a seamless and memorable experience from booking to execution.
- Oversee the planning and coordination of all MICE groups and events, ensuring they meet the hotel’s high standards of service, quality, and luxury.
- Act as the main point of contact for all MICE clients, overseeing the execution of their events and ensuring all aspects run smoothly.
- Executes and supports Marriott’s Customer Service Standards and hotel’s Brand Standards.
- Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).
- Participates in and practices daily service basics of the St Regis brand
- Works collaboratively with off-property sales channels (e.g., Group Sales with the Sales Office, Area Sales, Enterprise Sales Team (EST)) to verify the property needs are being achieved and the sales efforts are complementary, not duplicative.

Revenue and Budget Management:

- Set revenue targets and work with the sales and marketing teams to develop pricing strategies for MICE events and group bookings.
- Monitor the budget for MICE events and group bookings, ensuring profitability while maintaining luxury service standards.
- Analyze booking trends, forecast demand, and develop strategies to increase group and event business during off-peak periods.
- Track and analyze the performance of MICE accounts, including revenue, client satisfaction, and event outcomes.
- Prepare detailed reports and presentations for senior management, highlighting key successes, areas for improvement, and strategic recommendations.
- Maintain accurate records of MICE sales, bookings, and client information in the CRM system.
- Maintains ultimate accountability for verifying that the team maximizes group revenue opportunities by up-selling and accurately forecasting revenues (e.g., catering and group rooms) for all events.

Team Leadership and Development:

- Lead and mentor a team of MICE sales professionals, group sales managers and event coordinators ensuring they are aligned with the hotel’s luxury brand and service standards.
- Provide training and development opportunities to enhance the team's product knowledge, sales techniques, and customer service skills.
- Foster a collaborative environment with internal departments (sales, catering, operations, and front desk) to ensure smooth and efficient event execution.
- Develops a close working relationship with internal and external stakeholders.
- Partners with Human Resources to attract, develop and retain the right people in order to support the strategic priorities of the market.
- Provides day-to-day leadership oversight to the on-property group sales associates with a focus on building long-term, value-based customer relationships that enable achievement of the property’s sales objectives.

**This role is essential in positioning the hotel as a top-tier destination for meetings, conferences, and events by ensuring the successful development and delivery of high-end group bookings. The Director of Groups & MICE plays a key role