Integrated Marcom Specialist

2 settimane fa

Provincia di Biella Piemonte, Italia University of New Brunswick A tempo pieno

Reporting to the Integrated MarCom Manager, the Integrated MarCom Specialist is an integral part of the Strategic Communications & Marketing Team and is responsible for the development and implementation of the strategic initiatives led by this team. The integrated MarCom Team focuses on delivering strategic marketing support to faculties and units across the institution.

**Position summary**:

- Manage and oversee the development, implementation, and optimization of integrated communication & marketing plans in support of units and faculties.
- Point-person for an integrated team that includes communications, digital, creative and production.
- Develop critical paths, define audiences, key messages, success indicators, tactics, and measurement strategies.
- Primary contact with unit and faculty stakeholders to collect input and feedback.
- Create and implement all marketing strategies. Select innovative and meaningful marketing tactics to deliver on unit and faculty goals in support of broader institutional goals.
- Contribute to the oversight and management of the unit and faculty support components of the SCM Office operating budget.
- Measure the effectiveness of the marketing strategies and tactics as they relate to the pre-determined goals and suggest optimizations. Develop comprehensive and meaningful post-campaign reporting.
- Assist the Integrated Marketing Manager in the development, communication and ongoing maintenance of customer service standards and a prioritization process for request management.
- Support the Marketing Office management team and the Director of Marketing on strategic institutional projects including major marketing campaigns, awareness building initiatives and internal communications strategies.

**Requirements/Skills**:

- Undergraduate degree in Business Administration or a relevant combination of education and work experience.
- 3-5 years' experience developing, implementing, and measuring marketing strategies and/or campaigns or equivalent combination of education and experience.
- Strong customer service orientation and the ability to work effectively on cross-function and virtual teams.
- Highly organized, able to prioritize multiple projects effectively, and work independently.
- Understanding of and demonstrated experience in marketing tactics, execution, measurement, research, and brand management.
- Highly digitally literate, with experience and understanding of social media platforms including social media, digital campaigns, and automated marketing solutions.
- Knowledge of marketing analytics platforms is an asset.
- Knowledge of post-secondary systems structures is an asset.
- Occasionally attend events and meetings on evenings and weekends.
- Ability to travel between Fredericton and Saint John.

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