Global Digital Communications Manager

**Date**:15 May 2025

**Department**:Global Communications & Public Affairs

**Business Area**:Public Affairs, Communications & CSR

**Job Type**:Direct Employee

**Contract Type**:Permanent

**Location**:Parma, IT

**_About us_**
- Based in Parma, Italy, Chiesi is an international research-focused pharmaceutical and healthcare group with over 90 years’ experience, operating in 31 countries with more than 7,000 employees (Chiesi Group). To achieve its mission of improving people’s quality of life by acting responsibly towards society and the environment, the Group researches, develops and markets innovative drugs in its main therapeutic areas**:Discover more here**
- We are proud to to have been awarded with **B Corp Certification**, a recognition of **high social and environmental standards**. We are a **reliable** company that adopts and promotes a **transparent and ethical behavior** at all levels.
- We believe that the success of **Chiesi is built and shaped by our people and our strong set of shared Values and Behaviors**. Our people make a critical difference to our success, which is why it is vital that we attract and retain the right talent who will continue to enrich our culture by living and breathing our values and behaviors.
- We are committed to **embrace diversity, inclusion and equal opportunities.** In fact, we are a global family made up of different cultures, different genders, generations, ethnicities, abilities, sexual identities and many other enriching diversities.

**_Chiesi Corporate Functions_**
- These are the functions supporting the business:

- Global HR
- Global Finance, Procurement & IT
- Group Legal & Corporate Affairs
- Global Communication & External Relations
- Transformation
- Global Strategy, Sustainability and Growth (SSG)

**_Who we are looking for_**

**Purpose**
- Chiesi is looking for someone to join the new Global Digital Communications and Social Media team. The role involves developing and overseeing digital content plans across multiple channels and regions, ensuring they align with business goals, optimizing performance, and employing data-driven approaches. This position requires working closely with corporate functions, local teams, and external agencies to support strategic initiatives and monitor channel performance.

**Main Responsibilities**
- Develop and publish compelling content for digital channels—including the institutional website, social media platforms, and group intranet—ensuring message consistency, a coordinated visual approach, and brand equity.
- Support brand managers, corporate functions, and local markets by managing and coordinating global digital and social media campaigns.
- Monitor and analyze the performance of Chiesi’s digital channels (e.g., website, social media) to inform strategy and improve outcomes.
- Support corporate strategic projects and website rebranding efforts, ensuring that digital content and performance align with overarching strategic goals.
- Conduct research to monitor the evolution of digital channels, uncover audience insights, and identify trending topics and formats.

**Experience Required**-
- He/she has a solid foundation built in corporate settings or digital agencies, and any experience in the pharmaceutical industry will be considered as a strong plus.

**Languages**
- Fluent in English (native or advanced level). Italian is a plus.

**Technical Skills**
- Understanding of social media governance and digital content strategy across platforms
- Proven experience managing digital campaigns from planning to performance analysis
- Strong writing skills for social media and websites, including personal branding on LinkedIn for top managers
- Expertise in SEO/SEM best practices and performance optimization
- Familiarity with content management systems (e.g., WordPress, Sitecore, Adobe Experience Manager)
- Tools and platforms: Website analytics (Google Analytics, Adobe Analytics, Matomo, or similar platforms); social media listening (Talkwalker, Brand24, Meltwater or similar); social media management (Hootsuite, Sprinkl or similar); paid advertising (Google Ads, LinkedIn Campaign Manager, Meta Business Manager, etc)

**Soft Skills**
- Strong analytical mindset with the ability to translate data into actionable insights
- Passion for digital: Enthusiasm for social media, storytelling, and staying updated on emerging trends.
- Collaborative attitude, with experience working across departments and with global teams.
- Attention to detail: Ensuring the accuracy and quality of campaign deliverables, performance reports, and content across channels. Project management: skilled at managing multiple projects and campaigns simultaneously, ensuring timely delivery while maintaining quality across initiatives.

**_What we offer_**
- You would join a dynamic, fast-growing, challenging and friendly environment.
In Chiesi we firmly believe that **our people are our most valuable asset**, that is why we invest in continuous