Head of Marketing

The **Head of Marketing** role represents an exciting opportunity to lead Marketing in Italy. This role, reporting directly to the General Manager of Italy, will have full ownership over a key function; Marketing, which is pivotal in driving the business forward in the Italian market

In addition, this role forms part of the Italian GM’s leadership team, requiring your contribution to overall steer and key strategic business decisions for Italy.

You will be responsible for driving the Italian consumer to love our brand and use our online platform to order from the best restaurants and groceries to be delivered to their homes and offices, helping us to become a household name in Italy.

**Your role will include the following**:

- Contribute to Italy overall strategic direction setting - as part of the Leadership team for the Italian market
- Design and implement a Go-to-Market (Marketing) Strategy including brand positioning, communication strategy, media strategy, promotional strategy, consumer targeting etc
- Own targets and budget, and constantly adjust for course correction as needed - with agile and a data driven mindset
- Leverage market data, customer segmentation, competition mapping, value proposition, competitive advantage and together with the General Manager
- Builds overall brand awareness across all segments of the French market, recognises and reacts to market trends, and delivers localized campaigns to meet aggressive growth targets
- Defines marketing strategy and plans, and own targets and budget. Propose and implement plans and tactics to grow the business
- Defines and drives all operational marketing activities: customer analysis/recommendations (brands, positioning)
- Manages all market intelligence activities (personal care market, customers, competition, brands, products, innovations) in order to provide data and analysis to the relevant team member
- Establishes KPIs for all programs, create results forecasts, and track performance to ensure marketing plans are delivering expected business outcomes
- Builds, leads, motivates and mentors your team. Coordinates with the team and gives guidance on a daily basis
- Partners with Commercial, Operations and Customer Care to grow lead acquisition and designs programs that open new and expansion opportunities
- Collaborates with a UK-based central team, product, data science, sales, creative studio, and management to produce relevant content that meets the needs of our customers and partners

**Requirements**:
We are looking for a Marketing leader with 12+ years experience scaling, both online and offline in a hyper growth consumer-focused technology company.

You’ll also need to have:

- Previous experience as Marketing Director and ideally experience in:

- A growing B2C tech business
- Consumer / FMCG industries
- Digital/ platform business
- 360-degree marketing fluency across the full mix in a B2C environment
- online/offline, digital/ traditional, direct marketing, brand, TV/radio, brand building/direct
- High degree of creativity to support ideation of marketing campaigns that appeal to a diverse range of customers in Italy
- Ability to negotiate deals and terms with solution or media partners to maximise visibility, cost of acquisition and ROI

**Preferred**:

- Comfortable in a dynamic environment and adaptable to change with the ability to execute quickly
- Superb analytical skills, with the ability to create dashboards and maximise multiple KPIs across various platforms to drive decision-making.
- Organizational skills and an operational mindset with the ability to juggle multiple projects simultaneously
- Ability to influence decision making at all levels of the organization without formal reporting structure authority
- Experience in leading and developing high-performing teams
- Experience in a top-performing consumer oriented company a plus

**Why Deliveroo**

Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. We are transforming the way the world eats and shops by making access to food and products more convenient and enjoyable. We give people the opportunity to buy what they want, as they want it, when and where they want it.

We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.

**Workplace & Benefits**

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your rec