Measurement Partner, Southern Europe

1 settimana fa


Milano, Italia TikTok A tempo pieno

**Responsibilities**: The Marketing Science Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimise their activity on the platform and build meaningful connections that help drive behaviour change. TikTok is looking for a full-time Measurement Partner. This role will partner with our leading Southern Europe clients and agencies, to help measure the effectiveness of their investment in our platform with a particular focus on the Italian market. In addition, this role will partner with key cross-functional teams such as sales, product marketing, product measurement, and business marketing to ensure that clients and agencies have best-in-class support. We seek a highly-driven, empathetic person who is looking to build our Marketing Sciences discipline where execution, curiosity, and data-driven thinking in a fast-growth environment to make others better will be critical for success. Responsibilities: - Partner primarily with clients and agencies to provide good measurement that can lead to better understanding of their performance on the platform - Focus on strategic consulting together with revenue and product teams to help drive and implement learning agendas for clients - Analyse data to develop advanced analytics projects tailor made for clients to prove that TikTok works and define rooms for improving performances - Manage client and agency feedback to ensure their voice is reflected with our product and partnerships teams **Qualifications**: Minimum Qualifications: - Experience in digital advertising, major marketing organizations, or measurement providers. - A track record of inferential problem solving through experimental design and analytical methods - Exceptional time-management and goal-oriented task management skills is a must - Ability to work effectively, deploy consistent quality, and provide guidance on what decisions should be made is a must-have skill - Familiarity with experiment, incrementality, Multi-Touch-Attribution and Marketing/Media-Mix-Modeling analyses - A track record of driving client decisions with clear communication and team collaboration - Interest in working in a fast-paced environment with global talent Preferred Qualifications: - Knowledge of local media landscape - Graduate degree in science, mathematics, operations, business or digital marketing. - Experience with advertising agencies or complex marketing data-driven organizations preferred - Knowledge of digital analytics tools like GA and Adobe - Familiarity with privacy-first innovation for measurement systems a plus Job Information About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.



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