Marketing Specialist

4 giorni fa

Sesto San Giovanni, Italia ABB A tempo pieno

**Marketing Specialist**:
**At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.**:
**This position reports to**:
Customer Experience Marketing Manager

**Your role and responsibilities**:
In this role, you will be responsible for executing the delivery Customer experience strategy and content creation across all touchpoints to support growth, marketing and sales goals for a specific solution or project. The Customer Experience is crucial to our success. They are responsible for creating clear and targeted messaging for customers and stakeholders, propose the right experience for the best satisfaction to our customers and supporting strong brand positioning, and business conversion. You will be asked to identify market opportunities that are in line with our strategical objectives. We are looking for someone who is able to design long-term strategies, capable of seeing the bigger picture, who knows all the necessary steps to reach the final goals. Part of your role will be to check the effectiveness of existing processes and to try to improve the ones that need a change for the better. You will also be asked to develop new business process orientation plans and new business requirements for assigned projects. You will also ensure that the project runs smoothly and that it is compliant with existing guidelines. The work model for the role is: #LI-Hybrid This role is contributing to the Electrification division in Italy and you will be mainly accountable for: - Carrying out quantitative and qualitative analysis (through research and scientific observation) of main stakeholders and business environment. - On the basis of data analysis, designing processes to improve quality and operational efficiency;
- Providing support on various digital process strategies within the framework of product;

**Qualifications for the role**:

- You are highly skilled in see the process as an opportunity to improve our performances and reach our strategical goals.
- You have 3 years of experience in the same field.
- You have a strong interest for innovative business and experience in retail and wholesaler.
- Possess an enhanced knowledge of Web Analytics instruments;
- You are captivated by strong sense of project management and multi discipline coordination. You are a team player able to reason with an user-centered approach: you will be ask to detect the target’s need and translate it into a strategy.
- Degree in design, marketing, communication
- You are at ease communicating in Italian and English, both written and spoken.

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