Content Marketing Specialist

MioDottore belongs to the Docplanner Group. We want patients to find the perfect doctor and book an appointment in the most easy way. The patient journey should be enjoyable, and that's why we are always next to them: to help them find the best possible care. Anytime, anywhere. We also help doctors to better manage their practice and build their online reputation. With our integrated end-to-end solution, doctors are able not only to improve their online presence, but also to devote their time to what really matters: their patients. We served 61,9 million patients last month and made over 4,8 million appointments with doctors. That makes us a market leader in 11 countries. We believe in humility, radical honesty and results, not excuses. We believe that if your passions and talents match the job, magic happens. Almost 1500 of our team members make magic happen every day. "People are not the most important asset. The right people are." As Jim Collins put it. We believe in that. The Role We are looking for a Content Marketing Specialist to join our fast growing Italian Marketing team at MioDottore As a Content Marketing Specialist you will be responsible for strategically developing effective content that can help our marketing campaign (cross channel) reach their goals. As a thought-leader, you will be responsible for understanding major industry trends, both within the healthcare ecosystem and content marketing, MioDottore’s business priorities and overall marketing objectives to execute dynamic content strategies. **Responsibilities**: - Develop highly effective content, which is constantly evolving following the industry trends, as well as being constantly optimized towards specific KPIs - Collaborate and partner with other members of the team to develop and execute content strategies for specific segments and campaigns, and optimize content strategies across marketing channels. - Work closely with the design team to develop highly visual storytelling and cohesive UX across all content. - Leverage data and analytics to inform strategies and content curation. - Consistently communicate results with the greater team. - Recommend optimizations or innovations to current content mix. - Identify and experiment with emerging technologies and new content tactics (including content partnerships, earned media, influencer marketing, podcasts) to continue expanding our content toolkit. **Winning Factors**: - Focus on “getting things done” in a fast-moving and very challenging environment - Ability to constantly collaborate with other departments at local and Global level to achieve your goal. - A strong ability to juggle with numbers, forecasts, reporting and eventual legal aspects of the role - Agile thinking **Requirements**: **Essential Skills and Experience**: - 2 years+ experience, matured within a sales B2B contest - Proven Ability to - work collaboratively in a team environment at all level in the organization - communicate complex ideas effectively - both verbally and in written - understand business demands and constraints - use BI tools and reporting tools - predict trend and try to know more from data - Knowledge of CRM systems and principles (SalesForce and Hubspot as a plus) - Fluency in English language, written and speaking. - Passion for content marketing **Benefits**: - A target-based bonus, calculated on the salary and the % of goals achievement - An attractive stock option plan - An international environment and, as a consequence, the chance to work with other smart CX specialists from our offices in Warsaw, Barcelona, Istanbul, Curitiba (Brazil) and Mexico City - Growth opportunities with the Company