E-commerce Specialist

Job Posting Title

E-Commerce Specialist

The challenge

An exciting opportunity has arisen to contribute to the Italy Direct to Consumer Team at Haier Europe. The Company is part of Haier Smart Home, the number one group globally in home appliances and among the Fortune Global 500 Companies. Haier Europe is on a journey to achieve ambitious business growth and leadership objectives in the region - where it can count on successful brands such as Candy, Hoover, Haier, Rosières, GE Appliances and Fisher&Paykel - and we need someone who is passionate, proactive, self-driven and motivated to join a team of open-minded individuals.

We look for someone who lives the core values of the Haier’s attitude: entrepreneurship and innovation, zero distance to consumers and IoT & Ecosystem thinking.

What you will do

Are you passionate about the world of eCommerce and eager to make a direct impact on the business? Haier Europe Italy, a leading global home appliance brand, is seeking a talented eCommerce Specialist to join our team and drive our direct-to-consumer operations in the thriving Italian market. In this role, you will play a crucial part in expanding our online presence, optimizing customer experience, and growing sales through our eCommerce channels.

Key Responsibilities:

- Online Store Management: Oversee the day-to-day operations of our eCommerce platforms, ensuring seamless functionality, attractive product presentation, and user-friendly navigation
- Product Assortment and Pricing: Collaborate with cross-functional teams to curate an enticing product assortment and implement competitive pricing strategies that resonate with Italian consumers
- Order Oversight: Manage the order fulfillment process, ensuring accuracy, on-time delivery, and proactive communication with customers regarding order status and updates
- Customer Care Management: Oversee the customer care team, ensuring timely and effective resolution of customer inquiries, concerns, and escalations. Implement strategies to enhance customer satisfaction and loyalty
- Conversion Rate Optimization: Continuously analyze customer behavior, user feedback, and market trends to identify areas for improving conversion rates and optimizing the online shopping experience.
- Online Marketing Initiatives: Support the marketing team in planning and executing effective online campaigns, leveraging various digital marketing channels to drive traffic, increase brand visibility, and generate sales.
- Data Analysis and Reporting: Utilize web analytics tools and key performance indicators to monitor and analyze eCommerce performance, generate reports, and provide actionable insights for continuous improvement.
- Cross-functional Collaboration: Collaborate with internal stakeholders, including sales, marketing, logistics, and IT teams, to ensure alignment and successful execution of direct-to-consumer initiatives.
- Market Monitoring: Stay abreast of industry trends, competitive activities, and consumer preferences to identify new opportunities and propose strategies to capitalize on emerging trends in the Italian market.

What you need to succeed
- Bachelor's degree in Business, Marketing, or a related field
- Proven experience in managing eCommerce operations, preferably in a direct-to-consumer business model
- Knowledge of the Italian market, consumer behavior, and online retail landscape
- Proficiency in eCommerce platforms, content management systems, and web analytics tools
- Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions
- Excellent knowledge of Excel, including experience with pivot tables, vlookups, and other functions for data analysis and organization
- Excellent communication skills in Italian and English, both written and verbal
- Detail-oriented with strong project management skills and the ability to handle multiple tasks simultaneously

Haier Europe is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.